Entrepreneurship for Kids™
By Galit Zamler

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Guest Lecturers Invited by the Entrepreneurship for Kids Program
By Galit Zamler

Entrepreneurship for Kids Program

The Entrepreneurship for Kids Program invites guest entrepreneurs to tell the students about their entrepreneurial story, and share the lessons learned from their experience.

Guest Lecture: Doron Zekzer

Guest Lecture Doron Zekzer

We met Doron after he agreed to be a guest lecturer during Global Entrepreneurship Week 2013.

Following our meeting, Doron was also invited to the Sadot-Karkur school in Pardes Hana Karkur for their Knowledge Day and told the students about his project, 'Shop Good', which aims to encourage people and organizations to buy items produced by handicapped people, allowing them to earn a respectable living.

buy items from handicapped people

Guest Lecture: Carmi Sternberg

Carmi is a Mamram alumnus. He has worked as a systems programmer at the innovative SANGate, BMC, and as an architecture manager at Discount Bank.

In 2004 he founded Info meta Ltd. which founded several projects in Israel and around the world, including g-patrol, Seeds of Love, happy sale, happy hour, etc.

Today, Carmi is CEO of a Startup in the regulatory field and advises other startups.

Carmi was a guest lecturer at the HaBiluim and HaManhil schools in Ramat Gan.

During his lecture to students in the entrepreneurship program, Carmi spoke about entrepreneurship and innovation, and about the different aspects of a new project: the idea, the business model, the investment, the team, marketing and sales. He did so with many examples. At HaBiluim he put special emphasis on the students' project, School Vintage Store.

Guest Lecture Carmi Sternberg

Guest Lecture: Miri Kotzer

Guest Lecture Miri Kotzer

Miri was invited to lecture at the Sadot-Karkur school in Pardes Hana Karkur during their Knowledge Day which took place on 31.1.2015.

Miri told the children how she founded Kishkush, a company that organizes birthday parties, workshops, and activities for children at Brits and children's clubs, and organizes events.

Miri spoke about the details that make her company's events successful, details that she learned through experience. For example: KishKush ensures that even if there are competitions during the event, there is no winning team, since it is important that everyone feels good and enjoys the event.

More examples:

We learned that parents look for birthday cake ideas, so today we also provide special cakes for events.

We also discovered that it is important for parents that the birthday boy or girl are the center of attention, that they feel important, so we ensure that it is so, and emphasize that to the parents who are interested in hiring us for their birthday parties.

In addition, at our events, everyone gets a prize, and the same prize, so that all the children will feel equally good.

Miri spoke about events and activities that KishKush holds at hotels and large organizations, and how this helps her with marketing the company to more organizations. In this way, for example, she invites interested potential clients to come and see these events at large and well-known companies, which creates a good impression.

Miri explained that it is very important to constantly re-invent yourself, and always innovate to remain relevant in the market.

A photo of Miri and the Sadot-Karkur students:

An entrepreneur lecture

Guest Lecture: Liat Henriette Silber

Guest Lecture Liat Henriette Silber

Liat was forced to finish her work as a dance and movement teacher and reflexologist due to her arthritis.

During her lecture to the students, she spoke about how she found the strength to cheer herself up and in doing so, cheer others on.

Liat published the book Word of the Day, a word that inspires and encourages action, and turns a person's day positive.

Liat funded the book's production through crowdsourcing, and she spoke about this as well. She spoke about how the fundraising happened, what the project's supporters received, the moment of publishing and the excitement that came with it, and her plans for the future.

Word of the Day

Liat patiently answered the students' questions:

-Were you able to raise the money? How long did it take?

-How do you get the money?

-How do you charge people?

-How much should each person give?

-Who did you consult with before putting the project on the website?

-Do you feel better now, health-wise? Did you get better?

Liat's lectures took place at Mordei HaGeta'ot in Ramat Gan during Global Entrepreneurship Week 2014, and during the school year at Katznelson in Kfar Sirkin and HaShalom in Mevaseret Zion.


Lee Glick, head of the Entrepreneurship for Kids Program of the Katznelson school in Kfar Sirkin wrote this after Liat's lecture:

The teacher post


Dear Liat gave a lecture for the students at the Katznelson school in Kfar Sirkin and made her mark, proving that even difficulties in life can lead to magical worlds if you have the will, determination and love. Thank you, Liat, for an unforgettable lecture!

A photo of Liat's lecture at the HaShalom school for students in the Amirim program, which participates in the Entrepreneurship for Kids Program.

Liat's lecture at the HaShalom school

During a lecture at HaShalom, Sigal Bar, coordinator of the program, asked the students, what characteristics do you think she needed to have in order to publish the book?

The students answered: bravery, mindfulness in order to help others, optimism, self-confidence, risk-taking, determination and striving towards a goal.

Liat shared her future plans with the students: translating the book into English and selling it on Amazon.

To conclude, Liat wished the entrepreneurial students' success following their dreams, even if it didn't all workout, and that they should never give up working towards their dreams. Determination, perseverance, and belief are all an entrepreneur needs.

After the lecture Liat posted the following on Facebook:

A post on Facebook

Guest Lecture: Hanan Shemesh

Guest Lecture Hanan Shemesh

Hanan Shemesh studied to be a lawyer, and in the past, he was the owner and CEO of a private export company for fresh agricultural produce. Later, he opened a law firm dealing with various entrepreneurial projects in the marketing and real estate field. He later focused on founding a global marketing network and in 2009 he joined a fulfillment fund as partner and works as a lawyer and chairman of the fund.

A fulfillment fund locates promising business and entrepreneurial opportunities and provides investors options to make large profits from entrepreneurial activity.

At the same time, Hanan is also a partner at Cofix, and these days, he is also a partner at the new Cofix supermarket, a chain where every item will be sold for 5 NIS.

Hanan was invited to be a guest lecturer at the Katznelson school in Kfar Sirkin, and shared his experience with the students.

Hanan spoke about the difficulties he had along the way, and how he dealt with them. For example, five days before Cofix was launched, their coffee provider got cold feet and left, because other companies, fearing competition, tempted him, or because he feared that the project would fail.

This difficulty forced Hanan and his partners to find a new coffee provider within 5 days, and they did indeed find one.

Hanan spoke to the children about the characteristics of an entrepreneur and about the ability to make dreams come true if you just want it and strive for it, and don't give up.

Hanan also spoke about a social project that he is a part of: it is a project in which children from the suburbs participate in a preparatory program for the army, in order to encourage them to enlist and achieve significant positions in the army.

After the lecture Hanan wrote to Lee Shifman, who teaches the entrepreneurship program in the school:

In regards to the pleasant lecture this morning... the children are charming and it is obvious that you work well with them, given their quick understanding and approach to the subject. Good work!

Lee Shifman wrote the children were fascinated and excited to meet a successful entrepreneur.

Guest Lecture: Hagai Cohen

Hagai Cohen, an entrepreneur who develops games for disabled children, came to lecture to leadership and entrepreneurship students at the Mordei HaGeta'ot school in Ramat Gan.

Hagai, who specializes in applied Physics principles, asked the children: How do you inflate a tennis ball, and why is the ball wrapped in a furry casing?

After the entrepreneurship students attempted to answer the question. Hagai explained the different uses of variations in air pressure, like inflating tennis balls, or easily cracking nuts without crushing them.

In addition, Hagai used the tools he brought with him to demonstrate how to easily lift a heavy object with things found at home.

As an entrepreneur, Hagai shared an important tip with the students: an entrepreneur should be able to tell a direct, clear and interesting story, in order to make the target audience interested in his product/service. He spoke about how he successfully interested Larry Page, one of Google's founders, in his son's project about Voice over lp during a short conversation, after which the two held a business meeting.

The students were very interested in the lecture, and at the end of the meeting, they wanted to know if Hagai would return for more lectures.

Here is a photo from the lecture:

Guest Lecture Hagai Cohen

Guest Lecture: Sibel Zuaretz

Guest Lecture Sibel Zuaretz

Sibel Zuaretz told the leadership and entrepreneurship students at Mordei HaGeta'ot school about the process of starting her business, Yoga Flowers, which she founded following a personal need to find a solution for her pain.

During her lecture, Sibel spoke about choosing a name, designing the logo and its colors, how she began creating stories to remember the exercises in order during her workshops and lessons.

Sibel also showed the students what activities she undertakes to market her business, like creating a Facebook page called creative yoga for children - yoga flowers, setting up a website called Yogali, writing a column in Being Parents magazine, collaboration with colleagues, and more.

Here is Sibel's presentation:


To watch a clip from Sibel's lecture, visit the Global Entrepreneurship 2013 page.

Guest Lecture: SpaceIL project, Irma Ben Moshe

Guest Lecture SpaceIL project

Around 50 students and their parents from the HaShalom school in Mevaseret Zion, which takes part in the Entrepreneurship for Kids Program, heard about SpaceIL - the spaceship project from Irma Ben Moshe.

Irma presented a slideshow and told the students how they had the idea to land the first Israeli spaceship on the moon.

The founders decided to take this opportunity to encourage the young generation in Israel to get involved in science and astronomy, and they did so through volunteers who visit schools and tell the students about their idea and the process they are going through.

Students and parents Listening to the lecture

Guest Lecture: Ayala Geron

Guest Lecture Ayala Geron

Ayala developed an unusual path game for children, Elephant and Cat in a path adventure.

Ayala collaborated with Foxmind and the game became a success. During her lecture she spoke about the process she underwent until the project succeeded, and the different versions of the game from the idea stage until the final product.

Ayala is also a social entrepreneur and during her lecture, she compared social and business entrepreneurship.

Ayala is married with two children, is a computer engineer, and works in high-tech. Among her hobbies are: reading, leading workshops for the elderly (about positive thinking, feeling useful and mutual aid relationships), and developing board games.

A box game by Ayala Geron


In December 2010, Foxmind published another of Ayala's games.

Ayala says that since she was experienced and well known in the games field, they helped her develop her idea into the game the Web.

The Entrepreneurship for Kids Program recommends the fun game, which develops planning and strategic skills.

The Web game

EVT Entrepreneurs Lecture

EVT entrepreneurs lecture

EVT is lead by two entrepreneurs. The founder of the project visited the Mordei HaGeta'ot school to lecture as part of the Entrepreneurship for Kids Program.

The project deals with health and fitness, and allows people to participate in fitness exercises at home online.

The students saw up-close how to analyze a project's chance of success, what risks entrepreneurs take, and how they manage them.

They also learned about the difficulties involved in a project, the need to manage your funds wisely, the need to fundraise in order to fund a project, and more.

Finally, the students took part in a fitness exercise.

Of course, they enjoyed it very much.
***
The EVT founders also visited the Blich school in Ramat Gan during their Owl Day and presented their project to 8th graders, sharing the process they go through as entrepreneurs.
***

The Entrepreneurship for Kids Program understood that the EVT lecture is especially appropriate for students since it combines the lecture with physical activity, which the children enjoy.

Therefore the EVT founders were invited to more lectures at schools, especially during Global Entrepreneurship Week.

Guest Lecture: Yossi Balaly

Guest Lecture Yossi Balaly

Yossi Balaly: Inventor and Developer of the game, Supergoal, the card game

Hi, I'm Yossi Balely, 22 from Holon. My family includes 6 people. I am the oldest son of four.

From the end of 2008, I've dedicated most of my time to creating children's games.

Creative thinking is not an easy thing; it requires a great effort.

Luckily my 11-year-old brother Kobi, who is the youngest, helps me with this. He helped me with the first game I developed and marketed, Supergoal the Card Game.

Every day I sit and think about which game could interest children and encourage them to buy it, because there are many games out there, so why should Israeli children want my game in particular?

Anyway, the important things are: willpower, determination, optimism, creativity, and never give up!

A short explanation of the game: Supergoal the Card Game is a group game for ages 6 and up, a thinking game for anyone, not just for soccer fans. It is a soccer-themed card game with 4 teams from the Israeli League. In the game you find soccer rules, and with these, the smartest player will win the game.

Supergoal, the card game

Guest Lecture: Sharon and Sassi, founders of Tal Shel Tikvah

Tal Shel Tikvah

Tal Shel Tikvah is a foundation that aims to help children with kidney disease and cheer them up. The foundation works with 6 hospitals in Israel.


Sharon and Sassi said:

Israel has four dialysis wards for children who undergo dialysis daily for 6 hours. During the dialysis, the children can't walk around, and must stay in one place.

Sharon said that the idea for their social project came from her own experience. From 10 months until age 12, she lived in the hospital- she celebrated birthdays and even her Bat Mitzvah there. She remembered the boredom she felt as a child spending so much time in the hospital, and even then decided that when she grew up, she'd help those children.

The children asked many questions:

What do the kidneys do in the body? Why do the children need to undergo dialysis? Isn't it better to do it while they're sleeping? What happens to hyperactive children, who can't stay in one place for so long? Don't they get used to the boredom?

Sassi and Sharon answered the questions and said that undergoing dialysis at night, while the kids sleep, is a good idea, but the cost of a dialysis machine is very high, and very few families can afford to buy one.

The Tal Shel Tikvah Foundation was founded to cheer the children up during their dialysis. Among other tasks, the foundation took it upon itself to organize fun days for the children outside of the hospital, and to give them some variation in their daily life. The foundation sends a monthly kit with art supplies in order to help with the children's boredom.

The foundation also produces original movies and sends the children well-known animated movies that they can watch to make their time in the hospital more pleasant.

The lessons Sharon and Sassi learned while starting a business: Many times, those around you will oppose you and won't support your project and idea, so it is important to know the significance of making your idea a reality, to believe in yourself, in your path and in your truth, and to insist. These will help you be creative enough to overcome difficulties.

The children considered the problems involved in starting a foundation and in its activities, and suggested their own solutions to problems like fundraising, volunteering, candy and games. They also suggested solutions to logistic problems like transporting donated items in order to package them and deliver them to hospitals around the country.

Sharon spoke about how before Hannuka she posted a Facebook ad asking companies, organizations and other donors to donate, and within 10 minutes, she got calls from 5 clowns who have published CDs, each of whom donated around 100 discs. Other companies donated gift baskets, and many people volunteered to assist with packaging.

In order to fundraise further, Sharon recorded herself telling her life story, and an author wrote the book, My Body Won't Betray Me. All of the book's profits go towards the Tal Shel Tikvah foundation and towards helping children with kidney disease.

At the end of the lecture, the participants of the program took part in the social project and helped to package gifts for the sick children.

You are invited to visit the foundation's website, Tal Shel Tikvah and see their activities, volunteer, and donate.


We would like to mention that PMI responded to the Entrepreneurship for Kids Program's telephone request and donated 100 packages of Supergoal cards, which were added to the gift packages.

Pack packages

The founders of Tal Shel Tikvah answer all of the Entrepreneurship for Kids Program's invitations and often come to lecture at schools.

They did so during Entrepreneurship Day at the Kaplan school in Petah Tikvah, where many entrepreneurs from the Entrepreneurship for Kids Program took part.

They also came to the Mordei HaGeta'ot school as guest lecturers, and to Yad Mordechai in Bat Yam during Global Entrepreneurship Week 2012.

You can read more about the fruitful partnership between the Entrepreneurship for Kids program and the Tal Shel Tikvah foundation in their letter:

Thank you letter

Guest Lecture: Gilad Polak

Gilad is co-CEO and founder of an online information project called Audio Didact: Turning knowledge into information.

Gilad visited the Kaplan school in Petah Tikvah during Global Entrepreneurship Week 2011 as part of their entrepreneurship event, and the Mordei HaGeta'ot school in Ramat Gan during Global Entrepreneurship Week 2012.

Guest Lecture: Roy Julus

The Yad Mordechai school in Bat Yam, which promotes entrepreneurial and innovative thought, turned to Roy Julus and invited him to the school as a guest lecturer for 4th graders participating in the Entrepreneurship for Kids Program.

Roy was thrilled at the invitation and agreed to come and speak about the company he founded with his partners, the uniqueness of the colorful flower pots they developed, and protecting the invention with a patent.

Beyond the exciting colors of the flowerpots, the pots are unique in that they can be placed on any railing, of any thickness or shape.

Roy showed the children some slides and explained the flower pots, answered questions, spoke about the need which sparked the project, and of course, brought some flower pots to show the children.

Guest Lecture Roy Julus The entrepreneur Roy Julus A lecture in entrepreneurship

Guest Lecture: Eyal Amiel


Eyal's lecture dealt with the topic: Succeed in Making Dreams Come True

Eyal told his personal story, which led him and his partner to move to Manhattan, found a business for American ricochets attached to mountain bikes, which offer rides in Manhattan, and from there, he arrived at a big opportunity involving bikes.

This opportunity took him and his business partner on a wonderful path of experience and adventure. But at the end of the day, the idea did not become a reality, so in fact, he failed.

In his lecture, Eyal passed lessons and empowering beliefs to the students regarding success and failure, and gave the children a basic and simple recipe for making dreams come true.

For example: Failure is part of success. Success comes from the ability to keep going again and again, despite failures along the way, until you find success. Like a toddler taking his first steps, he stumbles and falls until he succeeds.

Today, Eyal works as a deputy manager at a pet store in Holon, where he expanded activity and business, together with the owner, through a process of business consulting which he offered the business, using his academic background and his experience as an entrepreneur.

At the same time, Eyal is working on his new project, which focuses on "different" and creative education for kids aged 8-25. The goal is to provide them with the practical knowledge and tools necessary to make their dreams come true and create success and fulfillment in their lives.

"I decided to turn to you, dear children, before you become adults, because your way of thinking is a lot more open from that of adults, and therefore you have a very high ability to learn. You are very creative, and above all, your memory, principles and beliefs are pure and you are ready to accept new and different ideas. Within you, I see curiosity, magic, love and the joy of life, and this inspires me greatly."

Eyal believes that the children of the world are the future, and he is, therefore, determined to reach as many children around the world as he can so he can do his part in creating a better world.