Entrepreneurship for Kids™
By Galit Zamler
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Dog Adoption Day - A Project of 4th-Graders
By Galit Zamler

Dog Adoption Day - 4th-grade students' venture

Dog Adoption Day - a project of fourth graders kid entrepreneurs from the Mordei HaGeta'ot school in Ramat Gan, who gathered a group of children and established a social venture in the school, in order to find a warm home for dogs.

The project was a successful one and 4 dogs were adopted.

Here you can find the steps for setting up the project from the concept to successful implementation.

The entire process was done within the framework of Entrepreneurship for Kids Program, which was held at the school as an enrichment program.

Dog Adoption Day

Establishing an entrepreneurial group

In the Mordei HaGeta'ot school in Ramat Gan, there are three 4th graders classes.

All the three classes participated in the first three sessions of the Entrepreneurship for Kids Program.

This familiarity with the program allowed students to decide whether they want to continue to participate in the full program and at the end to establish a project.

The response from the students was very high, but the number of students participating was limited in advance to 17 students, This was so each young entrepreneur could express questions during the program's meetings.

Raising ideas for projects

Alongside teaching the modules of the entrepreneurship for young students program, the entrepreneurial team was asked to raise ideas for projects they liked.

Initially, a number of ideas were very limited, but as students felt more relaxed, they've raised more and more ideas for projects so that it seemed like the flow of ideas suggested by children wouldn't stop.

ideas for projects

Receiving the approval of the school principal to implement the ideas

The ideas raised were written in an orderly manner, and a central list was transferred to be approved by the school principal, Ronni Shasha.

Ronni approved and rejected project ideas according to her discretion, and the entrepreneur students were given a list of ideas that had been approved to implement:

- Establishing a school cafeteria

- Courses Day by the training of schools' students

- Cooking class at school

- A day that pupils can adopt abandoned dogs

- The establishment of an agricultural school garden

- Construction of a bike locks facility

- Establishment of a film theater in school

- Organizing sale days of second-hand toys at school

- Planting and selling of potted plants

- Allocation of room in the school where students could play board games

- Day of position reshuffles between teachers and students

- The establishment of a place in the schoolyard for a classroom buffet

Prioritization and focusing on one idea

The selection process of the favored project with the entrepreneurial team was followed by brainstorming and then voting.

The results of the vote according to the reports of Shirley Ben-Yaakov, science teacher and coordinator of the Entrepreneurship for Kids Program at the school:

Hi all,

Last Friday morning there was a charming and a very forthright meeting - where students reached decisions to approve the ideas of Ronni.

6 Students want to promote the idea of finding a warm home for dogs.

5 Students want to promote the idea of establishing an outdoor dining area

Three other students chose two other ideas (exchange roles and agricultural garden, but were ready to join the above two ideas willingly)

Two students were missing, and one student has chosen to join the whatever project wins.

I asked students to think about in terms of the business program ideas which we learned in the meetings with Galit and I suggested they return to the summaries of the meetings.

The students are excited and are looking forward to the nearest Friday to start and operate.

Have a great week everyone, Shirley.

These are the four ideas that came to the final stage:

 ideas at the final stage

The young entrepreneurs have learned that to be successful in implementing the project, they should focus first on one project.

This decision led to a discussion among students on various projects, and arguments raised for each project.

At the end of this phase, one project was selected to be implemented during this school year: organizing a Dog Adoption Day at school.

Another initiative: the establishment of a seating area in the school yard, that will serve class breakfast, was postponed at this stage for the next school year.

Dog Adoption Day

The social venture that takes care of abandoned dogs was chosen for two main reasons:

- Such a project has not been done yet in schools.

- All students participating in Entrepreneurship for Kids Program love animals and dogs.

Taking off

Most young entrepreneurs first heard the term business plan during the meetings of the Entrepreneurship for Kids Program, and it seemed to them that their project did not need a business plan, because a business plan was something only for adult ventures.

But after two meetings that dealt with this issue and the importance of a business plan for the success of the project, the students realized that as a preliminary stage to realize their venture, they should prepare a business plan.

Project Goals (vision)

Finding a home for dogs in need of adoption

Project Idea

Each individual formulated the idea of an enterprise, and in the class meeting, they defined to a joint venture.

Project idea

The needs the enterprise meets

- Dogs need to find a home

- Children's need for raising a pet

- Parents need to teach their children about responsibility

- The need to relieve families who want to adopt a dog

- The need to save money on buying a dog

The needs the project meets

Who we are and why we can succeed?

- We participate in the Entrepreneurship for Kids Program

- We can because we are working in a team

- We have the principal's approval and help from the school staff

- We can do a market survey

- We are target oriented and want to succeed

why we can succeed

In this session, students learned about the SWOT model and also discussed various clauses about their venture.

Defining success:

After clarification about the upcoming adoption event that various associations organize, the entrepreneurial team has defined what will be successful for them: the adoption of at least two dogs.

Added values from the venture:

The message that was delivered to students is that measuring the success of the project in terms of the number of dogs that will be adopted is correct and important, but for the process of establishing the enterprise, there are other related results such as:

- A new experience for the students to entrepreneurs planning, execution and marketing of the project

- Raising awareness of the need to find a warm home for dogs

- Greater familiarity among students participating in the construction of the project, that came from three 4th grades at school

Target audience

The formula for calculating the market size of the social project was set as:

About 800 school students and their families.

Plus teachers and other school staff.

Minus 200 students that are from the same family.

Fewer students who already have a dog.

Minus the students that someone in their family is allergic to dogs.

Minus the students whose parents are strongly opposed to adopting a dog.

Our competitors

Israeli non-profit organizations for animal rescue in the center and also animal shops in the area were defined as competing with the project.

Cake recipe

The cake recipe is actually a step by step action plan to realize a successful venture.

By brainstorming ideas, the students raised what they think should exist in order to succeed with the project.

Many questions were also asked, but in order to answer them, they needed to perform tests.

Shirley Ben-Yaakov, the coordinator of the program, wrote down what was defined as an "Action plan - Phase A" - whose purpose is to examine the feasibility of implementing the project and how high its chances of success

Action Plan Phase - A

Young entrepreneurs Plan - 4thth graders
Action Plan - Phase I

Hello everyone,

After the meetings, discussions and the green light from Ronni for a few ideas, the representatives chose to promote and lead a social enterprise of a adopting abandoned dogs that will be brought to school (in the next step we might move the breakfast area).

The first step is having a survey for each school class to decide on the value of continuing the program.

The first stage measures:

1. Planning and conducting this survey, which is attached to the program (1st graders)

2. Dividing the young entrepreneurs into eight groups: Seven pairs (2nd - 8th graders) and a third one (1st grade), with each group responsible for the existence of a single age group survey.

3. The young entrepreneurs will be trained on how to present the survey: a brief introduction about who they are? What is the plan? The importance of the project, the importance of providing credible and honest answers from respondents.

4. The survey classroom presentation by young entrepreneurs will be oral for reasons of economy and because it's easier to collate the data collection. We propose to conduct the survey on Friday, the first and second quarters of an hour the next morning.

5. Collecting data and conclusions regarding the continuation of the project.

It was clear that the survey should be short and the answers are closed, so it can be easily performed orally and then students can cast their vote which can be counted immediately.

The survey questions were defined as:

A survey for the project

Young entrepreneurs plan - 4th graders
A survey for the adoption dogs day at school

The survey is intended for all students in the school and will be conducted orally by young entrepreneurs, students from the school.

Class: ____________

The survey questions

The students were divided into teams and entrepreneurs moved between school classes and carried out the survey.

The survey was conducted orally and then the votes were cast, knowing that the results may be biased due to group pressure. This was considered while continuing the project planning.

The young entrepreneurs gathered all the survey results and counted the votes.

The students put the results on a page before the meeting with the school principal.

Survey results on adoption of dogs at the Mordei HaGeta'ot school

Survey results

Have a dog in their house - 99

Want to adopt and invest - 272

Think their parents would agree to adopt and pay - 104

They will come to the adoption day with their parents - 188

Almost 300 students are interested in adopting dogs and spending time with them.

Nearly 200 have declared they will come with their parents to adoption day.

More than 100 think their parents would agree to adopt and to the payment.

On adoption day, we will try to find a home for 15 dogs, and the survey results indicate that we should try.

Go / No Go

Go / No Go

The decision on the continued operation.

The survey results taught the young entrepreneurs that they should try and implement the project since there is a willingness among school students to come to adoption day with their parents and adopt a dog.

Contacting an organization in charge of dogs that need to be adopted.

The essential condition for the success of the enterprise was to bring the dogs in need of adoption to the school.

At this point, the young entrepreneurs received help from the staff accompanying the program.

They contacted a number of organizations participating under the auspices for dogs looking for a home.

But it turned out that taking dogs outside the pens is not a simple matter:

Some of the organizations don't have qualified vehicles.

Some dogs are staying with volunteers during the week and that's too much trouble to ask everyone to get to the school at a particular day and time,

And some have experience that indicates that such adoption days are doomed to failure and their only purpose is to entertain the kids.

At each stage the entrepreneur students were updated about the referrals and responses of those associations, and they even offered coping strategies to persuade them to cooperate.

The additional Internet search brought us to the great Israeli man Geva Zin from Geva Kennels.

Geva Kennels

It was agreed that Geva would bring 15 dogs and had the pictures and details of each dog sent so we would be able to sell them to students at the school before the adoption day.

The decision for the place of the project

In the schoolyard, there are a number of fields, and the young entrepreneurs were uncertain about what would be the most appropriate place to hold the adoption event.

The selected field must answer these needs:

- The field must be big enough to allow each of the following walks freely around the dogs, and not too large to allow control

- Be able to tie the dogs with leashes along the fence with sufficient intervals between them

- The field is at the entrance to the school, so everyone will be exposed to adoption day.

- Near the field outside the school, there is a parking space that will suit the car the dogs will be brought to.

- The field has a fence with demarcation - suitable for observation on the number of visitors at any given moment.

Passing to the marketing plan

The students decided to continue working on the project, and learned about the importance of the entrepreneur's marketing plan and how to market in different ways.

Every creative idea and practical marketing initiative were welcomed, and the entrepreneur students have revealed terrific creativity.

At the meeting, the entrepreneurs learned about the importance of speaking in a universal language to target the marketing process of the adoption day, and discussed ideas for marketing messages written on various accessories.

marketing plan

When the young entrepreneurs were ready with their business plan and had a marketing plan, they asked to meet with the school principal, Ronni Shasha, to present the action plan, arrange a time for the event at school and get answers to several questions that were raised during the formulation of the plan.

For the meeting, the students planned who would present what, so that the meeting would achieve its goals and will be effective.

This is the letter the representatives brought to the meeting with the school's principal;

To Ronni Shasha:
School's principal

Subject: Future Plan

1. Our plan is to hold adoption days at school.

a. The adoption day will take place on the first two hours of Friday. 15 dogs will come for adoption, and some of them will be puppies.

b. Only students whose parents come will be able to adopt a dog.

c. The dogs will be tied to a fence in the yard next to the guard. Next to each dog will be a representative of the entrepreneurs who can provide details.

d. There will also be a stand of equipment that Geva will sell at cost price.

2. To promote dog adoption day, we want to advertise in the following ways:

a. Flyers with exact details on the adoption day.

b. Posters - The posters will have details on the adoption day.

We want to know where can we hang the posters?

Two weeks before the date of adoption, we will post pictures of the dogs for adoption.

We would like to know whether the date 06/08/2012 is suitable?

We would be pleased if you could confirm this program.

Thank you on behalf of the entrepreneurship program.

confirm this program

After the meeting, an agreed date for the adoption day was set: 1.6.2012 - Friday on the first two hours of the school day.

Marketing Activity

Once receiving the green light from the school principal, the entrepreneurial team began extensive marketing activities aimed at encouraging students to reach their parents about the possibility of adopting a dog.

These marketing activities included:

Hanging signs that were prepared by the student entrepreneurs around the school, so that every student in the school would be exposed to the enterprise.

A sign of the project

Additional sign:

dog adoption day

On the door of every grade in school the entrepreneur students hung a bulletin to announce to all schoolchildren about the existence of an adoption day.

An Email newsletter was also distributed to students and their parents - so that E-V-E-R-Y-B-O-D-Y would know about the venture.

Dog adoption day at school

Photos and detail of the dogs were printed and concentrated in one place, so that every child who wanted a dog could read well in advance and decide who they would want to adopt, and see if they get their parents interested.

Dogs to adopt  Waiting for adoption

The entrepreneurial team organized marketing activities and came prepared with different colored strips of paper, markers, staplers and more.

This marketing initiative of entrepreneurs received a lot of support among school students, who had prepared a bracelet for themselves with a slogan they came up with that encourages the adoption of dogs.

To attract the attention of school children to the stand, the young entrepreneurs played a trumpet they brought with them.

Marketing action at school

Taking the project into action - Children adopt dogs at Mordei HaGeta'ot school

On Friday, -1.6.2012, the entrepreneurial team arrived, and the participants' of Entrepreneurship for Kids Program early in the morning before students arrived at school.

In order to create a sense of entrepreneurial team, the entrepreneur students wore white shirts and long jeans. They all received a white cap and a badge that hung around their necks.

A badge for the entreprenuers

Even Geva Zin from Geva Kennels came early with a man who helped him on the adoption day. Both dropped the dogs out of the car and led them into the school yard.

In the school yard, the dogs were tied up along the fence. The children were able to identify the dogs as they had received in advance the dogs' pictures and details so the children themselves teamed up with the dogs they were interested in adopting on the day.

In this presentation, here are the dogs' pictures and their details:

The excitement of the students and the school staff was already huge with the first bark.

Within a short time, parents and students came to school, entered the compound of adoption, walked among the dogs and received information about the dogs they were interested in from the entrepreneurial team.

When they heard the ringtone, each grade came down to the schools' adoption compound which was neatly organized and planned in advance, for fifteen minutes, and students whose parents came and were seriously considering adopting a dog joined them.

When the first dog, Putch was adopted by a school student, the joy among the entrepreneur kids was big. They felt a great sense of accomplishment and anticipation for another dog to be adopted so they could meet the target they'd set for success.

Not long after Putcha was adopted as well. The young entrepreneurs shared the news among themselves while continuing to advertise the remaining dogs, and the excitement of their project's success was clear.

At the end of the adoption day, Terry, who was featured on the adoption day fliers, was adopted.

The father of one of the child entrepreneurs, who came to see his son in action, helped to find a home for Gali.

And so four dogs were adopted thanks to the students' adoption day project. The students considered the day as a considerable success.

Here is a short film produced at the end of the adoption day.

Meeting summary

A closing session was held a week later, in which the students watched for the first time a video of their project.

This meeting was held a discussion on the following questions:

Is the project succeeded or not? And why?

How did you feel before, during and after the project day?

Did the business plan help? If so, how?

Was there a need for collaboration (teamwork) and with whom?

What was the most stressful?

Would you have to improvise on the adoption day?

What lessons can we conclude in retrospect?

At the end of the meeting, the young entrepreneurs received a certificate for their participation at the Entrepreneurship for Kids Program, and for executing the social project that takes care of abandoned dogs.