Entrepreneurship for Kids™
& Hackathons By Galit Zamler
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Syllabus - Table of Contents - Entrepreneurship for Kids™ Program
Developed by Galit Zamler

Entrepreneurship for Kids Program

The Entrepreneurship for Kids Program has two parts:

Part One - Entrepreneurial skills:

For early grade students who are exposed for the first time to entrepreneurship education, it's best to start with a two-year program of 26 lesson plans, already prepared for the teacher, which helps students identify their strengths through the experiential learning of a variety of entrepreneurial skills.

Each skill has a structured lesson plan, which can be expanded by the teacher, and these are the skills learned: risk-taking, dealing with lack of success, creativity, courage to dare, communication skills, belief in yourself, tolerance of others and those who are different, dealing with new things, positive thinking, doing out of a desire, deciding and doing, wanting to learn and evolve, proper money management, the ability to work in teams, learning from mistakes, desiring to make a change, determination and perseverance, identifying opportunities, attentiveness, taking responsibility, distinguishing between the important and unimportant, focusing on a goal, awareness of the environment, negotiation, and public speaking.

Part Two - Entrepreneurship program:

For schools that are interested in developing their students' entrepreneurial thinking through practical experience.

The program is suitable for students from grades 4 to high school - contact Galit Zamler for more information.

Entrepreneurship for Kids Program is a modular enrichment program for schools, which includes a wide range of topics. Some are designed to empower children, and some provide professional knowledge from the entrepreneurial world. All of them encourage children to think independently and positively to achieve their goals and imparting values for life.

The modules are structured, ready to use, and accompanied by presentations, articles, exercises, videos, examples, and questions that encourage students to think.

The program is experiential, focused on the students' ideas for projects, and encourages entrepreneurship in the process of personal empowerment and motivation, while providing theoretical and practical knowledge.

The teachers teach the program in the schools after undergoing training by Galit Zamler.

The program has been implemented since 2009 with great success. You can read about it on the recommendations page and the about us page.

Program Syllabus

Module 1: Who is an entrepreneur? And examples of ventures

Who is an entrepreneur?
Why learn entrepreneurship?
Different types of ventures
Why are there people who want to be entrepreneurs?
Examples of projects in various fields: adults and children
Can we be entrepreneurs?
Are we aware of the surroundings?

Module 2: Entrepreneurial skills and the impact of the surroundings on the entrepreneur

What skills are required of the entrepreneur?
Is it possible to acquire or develop such skills or part of them? How?
The impact of the immediate surroundings on the entrepreneur
Statements of a repressive environment
Statements of a supportive environment

Module 3: Learn from others' experience

Why learn from others' experiences?
Common mistakes of entrepreneurs
Learn from others - examples of failed projects
Learn from others - filmed interviews with successful entrepreneurs
The objectives of the project
What is a vision?
Why do I need a vision?
Ten principles of successful entrepreneurship

Module 4: Understanding the business plan - part 1 and the Lean Canvas model

Lean Canvas model for developing ideas for ventures
How do I start a project?
What is a business plan?
Who needs a business plan, and why?
The S.M.A.R.T model
Sections of the business plan - Part I
Executive Summary (One-Pager)
Background - ours and of the product's
Defining the product/service
The market of the product/service: customers, suppliers, competitors
Required resources: time, money, knowledge, personnel

Module 5: Understanding the business plan - part 2

Goals and objectives
Where and how to implement the project
Product/service pricing
The S.W.O.T model - weaknesses, strengths, opportunities, and threats
Sales forecast
Profit and loss forecast
The legal knowledge required to realize the project
Lessons learned and conclusions

Module 6: Gathering information

Why does the entrepreneur need information?
What kind of information does the entrepreneur need?
Where do we find the information?
What do we do with the information collected?

Module 7: Innovation, risk, and smart brainstorming

What is innovation?
The innovation paradox
How do innovative people think?
Why is innovation important?
Experience in developing innovative ideas
Innovation and risk - the connection between them
What is smart brainstorming?
Why do the smart brainstorming?

Module 8: Creativity

What is creativity?
The need for creativity
The connection between creativity and entrepreneurship troubleshooting
Barriers in creativity
Exercises in creative thinking
Techniques for creativity in entrepreneurship
Creativity in advertising

Module 9: Setting up a company

What is a company?
What does a Ltd company mean?
Where is a company registered?
How to register a company?
Who can establish a company?
Deciding on a company name
Advantages and disadvantages of establishing a company
Alternatives for establishing a company
Founders agreement

Module 10: Intellectual property

Commercial secret:
What is a trade secret?
Examples of trade secrets
How do you keep a trade secret?

What are copyrights?
Why are copyrights needed?
The effect of copyright infringement on the software industry
Examples of copyright infringement

What is a trademark?
Examples of trademarks
Trademark infringement
Choosing a name for our product/service without infringing on the trademarks Ordinance

The registration process
Considerations of patent registration - for and against
What may happen if we do not register a patent?

Module 11: The marketing plan

What is marketing?
What is a marketing plan?
Why do we need a marketing plan?
How do you approach building a marketing plan?
The components of the marketing plan
Product positioning
The value perceived by the consumer
Different ways of marketing

Module 12: Negotiation

What is negotiation?
Why is it important to learn about negotiating?
Preconditions for negotiations
Rules for conducting negotiations
Four stages of negotiation
Tips and tricks in negotiating
Exercise in negotiation

Module 13: Pricing and product life cycle

The difference between costing and pricing
How to calculate project costs?
Pricing methods
The product and the brand
Choosing a product name
The life cycle of the product/service
BCG model
The purchasing process by the consumer
The purchasing process of complex products
Steps in adopting a new product
Spreading innovation

Module 14: Teamwork

What is a team?
The connection between teamwork and entrepreneurship
Examples of teamwork
Advantages and disadvantages of teamwork
Teamwork characteristics
The importance of the individual in the group
Group influence on the individual

Module 15: Concepts from the business world, ten steps to success

Consumer price index
Coordinating expectations

Ten steps to success - by Rick Pitino

Module 16: Budget

What is a budget?
The budget line-items
Budget sources
The family as a business that manages a budget
Budget monitoring

Module 17: Humor and optimism

What is humor?
The connection between humor and laughter
Advantages of using humor
Rules for proper use of humor
Humor in advertising - pros and cons
Optimism vs. Pessimism

Module 18: Entrepreneurship - anyone can

My abilities
Thinking ahead
High self-esteem
Do not be afraid of hard work
Identifying and exploiting opportunities
The importance of interpersonal communication
Independent and critical thinking
Learning from experience
The approach: we will try, and we may succeed
Respecting the other and the different
Don't give up, keep on trying

Module 19: Turning difficulty into an opportunity

Examples of difficulties encountered by entrepreneurs
Children raise suggestions for coping with the same difficulties
How the entrepreneurs turned the difficulty into an opportunity

Module 20: Presentation and public speaking

Why should an entrepreneur know how to speak in public?
Different situations for speaking in front of an audience
Preparing a pitch deck to present an idea for a project
How does the audience see us?
Presentation structure
Components of a message transmission
Dealing with stage fright
Preparing and practicing for public speaking
Dealing with unexpected problems during the speech/presentation

Module 21: Internet marketing

What is marketing?
The importance of the four Ps in online marketing
Online marketing options
Advantages of Internet marketing
Ten mistakes people make in Internet marketing
Building a website - what should you pay attention to?
Search Engine Optimization
How can anyone build a free website?

Module 22: Event production - entrepreneurship, which is never-ending

Who is a producer?
The producer's responsibility
Expectations from the producer
The return to the producer
Defining the client's goals from the event
Collecting information for the event
Event Planning: schedule, tasks, roles, design, security
Planning costs, profit and submitting a quote

Module 23: PR vs. Advertising

What is advertising?
What is public relations?
Advertising - pros and cons
PR - pros and cons
The various means of advertising
Why publicize yourself?

Module 24: Business intelligence

What is intelligence?
What is business intelligence?
Different methods for business intelligence
Examples of companies that make use of business intelligence
Examples of companies that did not take business intelligence seriously
We are like detectives

Module 25: Persuasion as a mean for achieving objectives

What is persuasion?
The difference between persuasion and argument
How to persuade to choose me over others?
Persuasion by storytelling
When are entrepreneurs required to convince?
Creativity in persuasion
Tips for success in the process of persuasion

Module 26: Social entrepreneurship

What is social entrepreneurship?
How do we define whether a venture is business or social?
Examples of social initiatives
Why be a social entrepreneur?
The need for a business plan for a social venture
The need for a marketing plan for a social venture

Module 27: Using artificial intelligence to develop a project

Basic introduction to artificial intelligence tools
Using AI tools to identify problems and needs suitable for project development
Using AI tools to find solutions to those problems and needs
Preparing a business plan using AI tools
Using AI for planning and designing the project
Using AI to plan realization stages - an action plan
Presenting the project, including media and technological tools
Preparing a marketing plan using AI tools

Additional sessions:

Lecture by a guest entrepreneur
Taking part in the Global Entrepreneurship Week (GEW) in November every year.

The participants receive certificates at the end of the program.

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More info
Entrepreneur skills & entrepreneurship education

Vision and focusing
Determination and perseverance
Dare don't fear
Acquiring knowledge
Being attentive
Education for operation
Social skills
Taking responsibility
High self-esteem
Financial education
Education for optimism
Cultivating creativity
Joy of creation
Identifies opportunities
Taking calculated risks
Self motivation
The desire to change