Entrepreneurship for Kids™
By Galit Zamler
[email protected]

Modules Taught via Entrepreneurship for Kids™ Program
Developed by Galit Zamler


Syllabus - Table of contents - Entrepreneurship for Kids Program

Entrepreneurship for Kids Program

Youth entrepreneurship program

The Entrepreneurship for Kids Program has two parts:

Part One - Entrepreneurial skills:

For early grade students who are exposed for the first time to entrepreneurship education, it's best to start with a two-year program of lesson plans, already prepared for the teacher, which help students identify their strengths through the experiential learning of a variety of entrepreneurial skills.

Each skill has a structured lesson plan, which can be expanded by the teacher, and these are the skills learned: risk taking, dealing with lack of success, creativity, courage to dare, communication skills, belief in yourself, tolerance of others and those who are different, dealing with new things, positive thinking, doing out of will, deciding and doing, wanting to learn and evolve, proper money management, the ability to work in teams, learning from mistakes, wanting to change, determination and perseverance, identifying opportunities, attentiveness, taking responsibility, distinguishing between the important and unimportant, focusing on a goal, awareness of the environment, negotiation, and public speaking.



Part Two - Entrepreneurship program:

For schools that are interested in developing their students' entrepreneurial thinking through practical experience.

The program is suitable for students from grades 4 to high school - contact Galit Zamler for more information.

Entrepreneurship for Kids Program is a modular enrichment program for schools, which includes a wide range of topics. Some are designed to empower children and some are professional in nature from the entrepreneurial world. All of them encourage children to think independently and positively to achieve their goals and imparting values for life.

The modules are structured, ready to use, and accompanied by presentations, articles, exercises, videos, examples, and questions that encourage students to think.

The program is experiential, focused on the students' ideas for projects and encourages entrepreneurship in a process of personal empowerment and motivation, while providing theoretical and practical knowledge.

The program is taught by the teachers in the schools after undergoing training by Galit Zamler.

The program has been implemented since 2009 with great success. You can read about it?s success on the recommendations page, and on the about us page.


Program syllabus


Module 1: Who is an entrepreneur? And examples of ventures

- Who is an entrepreneur?
- Why learn entrepreneurship?
- Different types of ventures
- Why are there people who want to be entrepreneurs?
- Examples of projects in various fields: adults and children
- Can we be entrepreneurs?
- Are we aware of the surroundings?


Module 2: Entrepreneurial skills and the impact of the surroundings on the entrepreneur

- What skills are required from the entrepreneur?
- Is it possible to acquire or develop such skills or part of them? How?
- The impact of the immediate surroundings on the entrepreneur.
- Statements of repressive environment.
- Statements of supportive environment.


Module 3: Learn from others' experience

- Why learn from others' experience?
- Common mistakes of entrepreneurs
- Learn from others - examples of failed projects
- Learn from others - filmed interviews with successful entrepreneurs
- The objectives of the project
- What is a vision?
- Why do I need a vision?
- Ten principles of successful entrepreneurship


Module 4: Understanding the business plan - part 1

- How do I start a project?
- What is a business plan?
- Who needs a business plan and why?
- The S.M.A.R.T model
- Sections of the business plan - Part I
- Executive Summary (One Pager): The problem/need/desire, the solution, the target audience, competitive advantage, budget, team, competitors, marketing plan, business model, who can help us?
- Background - ours and of the product's
- Defining the product/service
- The market of the product/service: customers, suppliers, competitors
- Required resources: time, money, knowledge, personnel

Module 5: Understanding the business plan - part 2

- Goals and objectives
- Where and how to implement the project
- Product/service pricing
- The S.W.O.T model - weaknesses, strengths, opportunities, and threats
- Sales forecast
- Profit and loss forecast
- The legal knowledge required to implement the projectThe
- Lessons learned and conclusions

Module 6: Gathering information

- Why does the entrepreneur need information?
- What kind of information does the entrepreneur need?
- Where do we find the information?
- What do we do with the information collected?

Module 7: Innovation, risk and brainstorming

- What is innovation?
- The innovation paradox
- How do innovative people think?
- Why innovation is important?
- Experience in developing innovative ideas
- Innovation and risk - the connection between them
- What is brainstorming?
- Why do brainstorming?

Module 8: Creativity

- What is creativity?
- The need for creativity
- The connection between creativity and entrepreneurship troubleshooting
- Barriers in creativity
- Exercises in creative thinking
- Techniques for creativity in entrepreneurship
- Creativity in advertising

Module 9: Setting up a company

- What is a company?
- What does an Ltd company mean?
- Where a company is registered?
- How to register a company?
- Who can establish a company?
- Deciding on a company name
- Advantages and disadvantages of establishing a company
- Alternatives for establishing a company

Module 10: Intellectual property

Commercial secret:
- What is a trade secret?
- Examples of trade secrets
- How do you keep a trade secret?

Copyrights:
- What are copyrights?
- Why copyrights are needed?
- The effect of copyright infringement on the software industry
- Examples of copyright infringement

Trademarks:
- What is a trademark?
- Examples of trademarks
- Trademark infringement
- Choosing a name for our product/service without infringing on the trademarks Ordinance

Patents:
- The registration process
- Considerations of patent registration - for and against
- What may happen if we do not register a patent?

Module 11: The marketing plan

- What is marketing?
- What is a marketing plan?
- Why do we need a marketing plan?
- How do you approach building a marketing plan?
- The components of the marketing plan
- Product positioning
- The value perceived by the consumer
- Different ways of marketing

Module 12: Negotiation

- What is negotiation?
- Why is it important to learn about negotiating?
- Preconditions for negotiations
- Rules for conducting negotiation
- Four stages of negotiation
- Tips and tricks in negotiating
- Exercise in negotiation

Module 13: Pricing and product life cycle

- Pricing methods
- The product and the brand
- The life cycle of the product/service
- BCG model
- Barter
- The purchasing process by the consumer
- The purchasing process of complex products
- Steps in adopting a new product
- Spreading innovation

Module 14: Teamwork

- Teamwork characteristics
- Examples of teamwork
- The importance of the individual in the group
- Group influence on the individual

Module 15: Concepts from the business world, 10 steps to success

Concepts:
- Consumer price index
- Inflation
- Recession
- Interest
- Exit
- Coordinating expectations
- Pivot

10 steps to success - by Rick Pitino

Module 16: Budget

- What is a budget?
- The budget lines
- Budget sources
- The family as a business that manages a budget
- Budget monitoring

Module 17: Humor and optimism

- What is humor?
- The connection between humor and laughter
- Advantages of using humor
- Rules for proper use of humor
- Humor in advertising - pros and cons
- Optimism vs. Pessimism

Module 18: Entrepreneurship - anyone can

- My abilities
- Thinking ahead
- High self-esteem
- Do not be afraid of hard work
- Exploiting the opportunities
- The importance of interpersonal communication
- Independent and critical thinking
- Learning from experience
- The approach: we will try and we may succeed
- Respecting the other and the different
- Don't give up, keep on trying


Module 19: Turning difficulty into an opportunity

- Examples of difficulties encountered by entrepreneurs
- Children raise suggestions for coping with the same difficulties
- How the entrepreneurs turned the difficulty into an opportunity

Module 20: Presentation and public speaking


- Why should an entrepreneur know how to speak in public?
- Different situations for speaking in front of an audience
- How does the audience see us?
- Presentation structure
- Components of a message transmission
- Dealing with stage fright
- Preparing and practicing for public speaking
- Dealing with unexpected problems during the speech/presentation

Module 21: Internet marketing

- What is marketing?
- The importance of the four Ps in online marketing
- Online marketing options
- Advantages of Internet marketing
- 10 mistakes people make in Internet marketing
- Building a website - what should you pay attention to?
- Search Engine Optimization
- How anyone can build a free website?

Module 22: Event production - entrepreneurship, which is never-ending

- Who is a producer?
- The producer's responsibility
- Expectations from the producer
- The return to the producer
- Defining the client's goals from the event
- Collecting information for the event
- Event Planning: schedule, tasks, roles, design, security
- Planning costs, profit and submitting a quote

Module 23: PR vs Advertising

- What is advertising?
- What is public relations?
- Advertising - pros and cons
- PR - pros and cons
- The various means of advertising
- How to publicize yourself?
- The impact of advertising on product costs and on us, as consumers

Module 24: Business intelligence

- What is intelligence?
- What is business intelligence?
- Different methods for business intelligence
- Examples of companies that make use of business intelligence
- We are like detectives

Module 25: Persuasion as a mean for achieving objectives

- What is persuasion?
- The difference between persuasion and argument
- How to persuade to choose me over others?
- When are entrepreneurs required to convince?
- Tips for success in the process of persuasion

Module 26: Social entrepreneurship

- What is social entrepreneurship?
- How do we define whether a venture is business or social?
- Examples of social initiatives
- Why to be a social entrepreneur?
- The need for a business plan for a social venture
- The need for a marketing plan for a social venture

Additional sessions:

- Lecture by a guest entrepreneur
- Taking part in the Global Entrepreneurship Week (GEW) on the third week of November each year.

The participants receive certificates at the end of the program