Entrepreneurship for Kids™
By Galit Zamler

[email protected]


Topics Taught via Entrepreneurship for Kids™ Program
Developed by Galit Zamler


Table of contents - Entrepreneurship for Kids

Entrepreneurship for Kids Program

The Entrepreneurship for Kids Program has two parts:

Part One:

For young students who are exposed for the first time to entrepreneurship education, it's best to start with an annual program of lessons ready for the teacher that help students identify their strengths through experiential learning of entrepreneurial skills.

Each skill has a structured lesson plan, which can be expanded by the teacher, and these are the skills learned: risk taking, dealing with lack of success, creativity, courage to dare, communication skills, belief in yourself, tolerance to others and to those who are different, dealing with new things, positive thinking, doing out of will, deciding and doing, wanting to learn and evolve, proper conduct money, ability to work in team, learning from mistakes, wanting to change, determination and perseverance, identify opportunities, attentiveness, taking responsibility, distinguishing between important and unimportant, focusing on the goal, awareness of the environment, negotiation and public speaking.




Part Two:

For fourth graders and above who wish to develop entrepreneurial thinking and initiate projects, it is recommended to implement the Entrepreneurship for Kids Program (Yes, the program is suitable for both fourth grade and high school students - contact Galit Zamler to understand how?)

Entrepreneurship for Kids Program is a modular, enrichment program for schools, which includes a wide range of topics. Some designed to empower children and some are professional from the entrepreneurial world. And all of them encourage children to think independently and positively to achieve goals and imparting values for life.

Each topic is accompanied by a detailed lesson plan, ready and structured for teachers. They are accompanied by presentation, activities, videos, newspaper articles, examples and questions that encourage students to think.

The program is experiential, focused on the students' ideas for projects, and encourages entrepreneurship in the process of personal empowerment and motivation, alongside providing theoretical and practical knowledge.

The program is taught by the teachers in the schools after undergoing training by Galit Zamler.

The program has been implemented since 2009 with great success. You can read about it on the recommendations page.


Program syllabus


Topic 1: Who is an entrepreneur and examples of projects

- Who is an entrepreneur?
- Why learn entrepreneurship?
- Different types of projects
- Why are there people who want to be entrepreneurs?
- Examples of projects in various fields: adults and children
- Common to all projects - Identifying opportunities


Topic 2: Entrepreneurial skills and the impact of the environment on the entrepreneur

- What skills should an entrepreneur have?
- Is it possible to acquire or develop these skills or part of them? How?
- The impact of the immediate environment for the entrepreneur
- Statements of repressive environment
- Statements of supportive environment


Topic 3: Learn from others' experience

- Why learn from others' experience?
- Common mistakes of entrepreneurs
- Learn from others - examples of failed projects
- Learn from others - filmed interviews with successful entrepreneurs
- The objectives of the project
- What is the vision?
- Why do I have a vision?
- Ten principles of successful entrepreneurship


Topic 4: Understanding the business plan part 1

- How do I start a project?
- What is a business plan?
- Who needs a business plan and why?
- The S.M.A.R.T model
- Sections of the business plan - Part I
- Executive Summary: our description, product description, vision, goals, investment is required
- Background - our product
- Define the product/service
- The market of the product/service: customers, suppliers, competitors
- Required resources: time, money, knowledge, personnel

Topic 5: Understanding the business plan part 2

- Goals and objectives
- Where and how to sell
- Product/service pricing
- The S.W.O.T model - weaknesses, strengths, opportunities, and threats
- Sales forecast
- Profit and loss forecast
- The legal environment in which we operate - An initiative that broke the law without even realizing it

Topic 6: Gathering information

- Why does the entrepreneur need information?
- What kind of information does the entrepreneur need?
- Where do we collect the information?
- What do we do with the information collected?

Topic 7: Innovation, risk and brainstorming

- What is innovation?
- The innovation paradox
- What is brainstorming?
- Why brainstorm?
- Innovation and risk: their connection
- Exercise innovation

Topic 8: Creativity

- What is creativity?
- The need for creativity
- Creative thinking
- The link between creativity and entrepreneurship troubleshooting
- Barriers to creativity

Topic 9: Setting up a company and copyright

- What is a company?
- Where is a company registered?
- How to register a company?
- Deciding on a company name
- The limitations that exist when choosing a company name

Topic 10: Intellectual property

Copyright:
- What are copyrights?
- Why is copyright needed?
- The effect of the violation on the software industry
- Examples of copyright infringement

Trademarks:
- What is a trademark?
- Examples of trademarks
- Trademark infringement
- Choosing a name for our product/service without infringing the trademarks ordinance

Patent:
- The registration process
- Considerations for a patent - for and against
- What could happen if no patent is addressed

Topic 11: The marketing plan

- What is a marketing plan?
- Why do I need a marketing plan?
- How do you approach building a marketing plan?
- The components of a marketing plan
- The value perceived by the consumer

Topic 12: Negotiation

- Negotiation
- What is a negotiation
- Preconditions for the existence of negotiations
- Rules for negotiating
- The steps in negotiation

Topic 13: Pricing and product life cycle

- Pricing methods
- Product and brand
- The life cycle of the product/service
- The acquisition process by the consumer
- Cost - Benefit
- Maslow's hierarchy of needs
- Exchange theory
- Purchase process for complex products
- Steps in adopting a new product
- Dissemination of Innovation

Topic 14: Teamwork

- Teamwork characteristics
- Examples of teamwork
- The importance of the individual in the group
- Group influence on the individual

Topic 15: Concepts of the business world, the 10 steps to success

Concepts:
- Consumer price index
- Inflation
- Recession
- Interest
- Exit
- Coordinating expectations

10 steps to success by Rick Pitino

Topic 16: Budget

- What is a budget
- The budget lines
- Budget sources
- The family as a business manages a budget
- Budgetary surveillance

Topic 17: Humor and optimism

- What is humor?
- When you use humor?
- Different types of humor
- The importance of humor
- Humor in advertising
- How to use humor?

Topic 18: Entrepreneurship - anyone can

- My abilities
- Thinking ahead
- High self-esteem
- Do not be afraid of hard work
- Exploiting the opportunities
- The importance of interpersonal communication
- Independent and critical thinking
- Learning from experience
- The approach: we try, and maybe we can
- Respecting that others are different


Topic 19: Turning difficulty into an opportunity

- Examples of difficulties encountered by entrepreneurs
- Children's ideas for dealing with the difficulties
- How the entrepreneurs turned the difficulty into an opportunity

Topic 20: Presentation and public speaking


- Stage fright
- Dealing with stage fright
- Preparing for speaking in public
- Practice speaking in public?

Topic 21: Internet marketing

- What is marketing?
- Different types of marketing
- Online marketing options
- Advantages of Internet marketing
- The structure of a website
- 10 mistakes people make in Internet marketing
- Building a website - what should you pay attention to?
- How can anyone build a free website?

Topic 22: Event production - entrepreneurship, which is never-ending

- Who is a producer?
- The producer's responsibility
- Expectations from the producer
- The return to the producer
- Defining customer needs from the event
- Collecting information for the event
- Event Planning: schedule, tasks, roles, design, security
- Planning costs, profit and submitting a quote

Topic 23: PR vs advertising

- What is advertising
- What are public relations
- Advertising - pros and cons
- PR - pros and cons
- The various means of advertising
- How to publicize yourself?
- The impact of advertising on product costs and on us, as consumers

Topic 24: Business intelligence

- What is intelligence?
- What is business intelligence?
- Different methods for business intelligence
- Examples of companies that make use of business intelligence
- We are like detectives

Topic 25: Persuasion as a mean for achieving objectives

- What is persuasion?
- The difference between persuasion and argument
- How to convince to choose me?
- Where do entrepreneurs need to convince people?
- Tips for success in the process of persuasion

Topic 26: Social entrepreneurship

- What is social entrepreneurship?
- The difference between business and social entrepreneurship
- Examples of social initiatives
- Why be a social entrepreneur?
- Advantages and disadvantages of social entrepreneurship

Additional sessions:

- Keynote-entrepreneur
- Taking part in the Global Entrepreneurship Week (GEW) on the third week of November each year

The participants receive certificates at the end of the program