Entrepreneurship Education Through Education for Operation By Galit Zamler
Being an entrepreneur means simultaneously planning to take concrete actions which fulfilling the project. Therefore, entrepreneurs are operational people.
Education for action also can be given to children; they have to know they have to act to achieve something.
Start Despite the Concern
There are concerns before implementation of almost any idea, but despite the concern, the entrepreneur takes action.
Many people avoid promotion and implementation of their ideas. These inhibitions can occur because of many reasons such as a low self-image, lack of faith in yourself, fear of failure, depressing environment, etc.
However, the entrepreneur must start to take action. As long as he just thinks, plans and talks about his idea, he is not an entrepreneur; entrepreneurship expressed in action.
Who deterred from taking action, but still want to be practical, recommended to act according to a Japanese developed method named Kaizen. This method is defined in Robert Maurer's book, One Small Step Can Change Your Life, as a method for achieving greater sustained success using small and consistent steps.
Start with little steps encourages action, less deterred and still takes us forward. Even large organizations learn and use the Kaizen method when they make changes in the organization. It is similar to a situation where we are served food we never tasted; our first thought is: Is it tasty? Maybe not? And maybe yes? First, we taste it a little, and if it's delicious, we will keep eating. On the other hand, there is a possibility we won't even try to taste.
It's just like that in action taking: There is some concern, but if we start with a small step we may experience success and move forward, or maybe not, and we will stop or look for alternative ways. But there will also be those people who stagnate, so there is no chance they will experience success.
The wildly successful band, The Beatles, had started performing in a little nightclub in Germany. That success encouraged them to perform in more clubs and, progressively, the band eventually reached its universally recognized status.
Start Despite the Difficulty
Almost all entrepreneurs experience difficulties at the beginning, but only those who keep going despite the challenges are reaching for success. Those that raise their hands as a sign of giving up will never reach there.
The first actions are used as a lever to move forward. Like riding a bike, it's hard at first, especially without training wheels. It's easy to give up at this stage, but it is possible, despite the difficulties and the falls, to continue until you know how to ride. It is the same in different fields, such as playing musical instruments, sports, doing business, and so on.
When we see others who know how to ride a bike, play, etc. it seems to us that success comes to them easily, but they have trained and had difficulty at first, as they say, No one is born with the knowledge...
The Israeli song, "All Beginnings Are Tough" by Eitan Masuri, explains this matter well. Here's the chorus:
All beginnings are tough, but later it gets better
All beginnings are tough
You should never, ever give up!
Those who still flinch can set a goal for themselves, and every day do at least one single act that will take them closer to that goal, such as setting up an appointment, making a phone call, sending out an email, talking to someone, writing an article, etc. These actions drive us from the conceptual stage, to the implementation stage, and, finally, to actualization.
At a time when many changes are occurring, both business owners and employees need to be active and once in a while reinvent themselves.
There are entire industries that apply significant changes, which make business irrelevant unless they adjust themselves to the changes and to the changing environment. This adaptation requires an understanding of reality, an ability to plan, acting and taking real action.
For example, the Best Buy chain store in the USA, which was on the verge of bankruptcy, has managed to become more efficient and adapt itself to a constantly evolving and competitive retail market.
The retail industry is one of many examples of the need for business owners to deal with the technological efficiency and advantage of the size, which characterize companies such as Amazon.
Businesses that fail to evolve and deal with technological progress, changing customer needs, and competition - will disappear.
This is also true for people, in any profession. If we do not create a competitive advantage for ourselves and if we do not adapt ourselves to the changes in the demand for skills, we will become irrelevant. Therefore, each of us, be it entrepreneur or employee, must be practical, understand the environment in which he operates and evolve accordingly.
Promote Yourself Actively
Entrepreneurial skills are required today for almost every professional.
Acquiring a profession alone is not enough today to succeed. We are all required to be active in building our personal and professional reputation, achieving clients and make the market to resort to our professional services.
This is one of the challenges of the higher education system since a B.A. alone is not enough to successfully integrate into the labor market either as an entrepreneur or as an employee.
There are educational institutions that have learned to combine entrepreneurship studies with academic and/or professional studies. For example, those who have studied acting know that at least in the beginning they must be active in calling the producers, agents, and people in the field. In addition, sometimes they need to press on them in purpose to be in their mind and get roles since the market supply is great and that's why you have to stand out above everyone else.
As an esteemed Israeli actress said: "In the fourth year we were taught to initiate. Once a week we made phone calls, invited people from the industry to shows - we pushed ourselves..."
Skills & Entrepreneurship education