Being Attentive Helps the Entrepreneur By Galit Zamler
An entrepreneur who knows how to listen to his surroundings understands what needs to be done in order to succeed, and therefore education for attentiveness, from an early age gives an advantage to the person as an entrepreneur.
Every human being should learn to listen to others, for there is no man who knows everything and in every field, even if he thinks he knows, he must be willing to hear other views - because you never know what contribution he will find in them.
Listening as a need for learning
Hears and listen to suggestions, views and ideas - and filters them. Some he accepts and some he does not. Ideas might come from people whom we did not expect to contribute in any form, therefore listening could be the key to an entrepreneur's success.
We can learn from younger people and even from children or inexperienced people, or even people who are not from our field. That message can be transferred to children even at an early age, so listen to the little ones or the older ones say to others - and decide whether or not to accept what they say.
An example from the entrepreneur's content world:
Ronni Shtekler, an Israeli entrepreneur, tried to define her target audience in order to assess her teaching of remedial English program, Learn English and Remember. As she was talking to herself loudly, in her own home, one of her children overheard her, and asked: what about those who just didn't feel like learning English and were left behind? - Ronni saw it as an excellent idea, a fit target audience whom she did not know how to define, and here comes a little boy to assist her, even though he doesn't quite understand the term, Target Audience.
Even large companies brag about them being able to listen to customer's needs - they have already figured out that education for listening is the base for success.
Eli Horovitz R.I.P. said this about listening: the Israeli has a tendency to see himself a bit better than others, especially when he has 'proof' of it. The wisdom is to comprehend that you might be better off because you listen to others, because you look at others equally.
Knowing how to accept criticism
Because he may be over excited about the idea which he wants to pursue, the entrepreneur sometimes has difficulties listening to criticism.
Sometimes the entrepreneur filters comments from the environment, and only listens to those who support the idea, and ignores the criticism from those who don't support the idea.
That's because he listens only to what he wants to hear, even subconsciously.
Indeed, one of the issues of entrepreneurs is over excitement at the idea of a project.
But there's also a real difficult to comprehend just when is criticism correct and when it's not, however, it is important to listen and analyze and not to ignore criticism.
Statistics show that even among venture funds, where there are people who meet many entrepreneurs and examine many ideas regarding possible investment, eventually, the ratio of success to failure is 1/10. This means that nearly 10% of the projects were successful and 90% failed.
In order to examine the idea in a supervision perspective, we must listen to criticism, too.
One of the most important tools an entrepreneur has is the ability to listen to customers and the environment. That ability enables the entrepreneur to identify needs and opportunities to improve and/or develop products and new services customers need.
This is also true when it comes to salesmen. A good salesman is a person who listens to the potential client. The salesman will learn the client's needs and habits, and only then will he present his product/service which will most suit that specific client.
Entrepreneur skills & entrepreneurship education