The Entrepreneur as an Opportunities Identifier By Galit Zamler
Opportunities are around us all the time, just that there are people who recognize them and know what to do with them and those who do not know. It is possible to educate to identify opportunities, through guidance and training from an early age.
Scanning and listening
An entrepreneur is a person attentive to the environment; he continuously scans, and when he identifies something with a chance of gaining success, he makes it an enterprise.
The following story illustrates well what Identifying opportunities is:
The story is about two businessmen who come to Africa to sell shoes.
Half an hour later they both call their wives.
One says: my wife, do not worry, tomorrow I'll get on the plane back, no one here wears shoes, they're all go barefoot.
The second says: my dear wife, I'm terribly sorry, but I can not go back in the coming year, there is an incredible opportunity to sell shoes here, everyone goes barefoot.
In the video Let's raise kids to be entrepreneurs says Cameron Herold, an entrepreneur since childhood and coach entrepreneurs in the past 20 years, how at an early age, encouraged by his father, has identified business opportunities, and has realized that his destiny is to be an entrepreneur.
When it comes to kids: Those who participate in the Entrepreneurship for Kids program learn to identify opportunities that will drive them to success in a personal and a business level.
Turning a difficult to opportunity
The entrepreneur can identify opportunities for success. Even when sometimes there is hardly a chance, but it needs to be viewed from a different angle to find out.
An example and inspiration from an entrepreneur:
In the displayed videos, Steve Jobs, a talented and respected entrepreneur, talks about the road to his success and his process.
These videos are presented to students participating in Entrepreneurship for Kids Program in a meeting that deals with turning a difficult situation into an opportunity, and usually, they respond to the content with great amazement. This results mainly from the fact that a person who grew up as an adopted child, who hasn't acquired a college degree, was fired from the company he founded, and in spite of everything, was very successful in his field, and is considered to them and the world a symbol of success.
IAI CEO Itzhak Nissan described in an interview with Globes that the transformation of Israel into a superpower UAVs (unmanned aerial vehicles) began with the closure of the Lavi project:
We took the end of the Lavi very difficult. After we had recovered, we decided to transfer the technologies developed for other things, such as UAVs, and we became a superpower. We do not stop to think, improve and expand.
Knowing to identify and utilize opportunities
Ray Kroc, the man who is affiliated with a network McDonald's, began his career as an entrepreneur when he invented a machine for making milkshakes. To sell the machines he went from store to store throughout the United States and offered them to the shop owners.
The moment when he saw an opportunity for another initiative, was when he entered to sell his wares at the McDonald brothers' hamburger. After several visits to the restaurant, he realized that the fast-food concept had great potential.
The transition to the hamburgers enterprise he made gradually. Initially, he purchased a franchise from a single location, and then expanded until he acquired the network from the founders, and turned it into an international network.
The Israeli entrepreneur Dror Ceder, founder of Wibiya, and vice president of Conduit, said in his lecture at the club of entrepreneurship of the Open University, how he worked with his partners on the project for two years, and two days after the launch of the project, they decided to Kill the project and move to another project, due to an error and the responses from the crowd to the error.
Watch the video (In Hebrew)
Skills & Entrepreneurship education