A Project of a Third-Grade Student - A T-Shirt for Any Size By Galit Zamler
Executing the T-Shirt for Any Size initiative at the Mordei HaGeta'ot school in Ramat-Gan
Within the young entrepreneur leadership program at Mordei HaGeta'ot school in Ramat-Gan, students in grades 3-5 participated in the Entrepreneurship for Kids Program.
Students brought up initiative ideas and some of those ideas were executed.
One student, Yair, brought up the idea of the "T-Shirt for Any Size" innovative.
The source of his idea was the sci-fi movie Back to the Future in which the hero pushed a button enabling him to enlarge or shrink the size of his clothing.
Yair thought it was clever to create such a shirt because it would save parents money when buying clothes for kids. As a child grows in size his/her shirt will grow as well.
Yair presented his idea to the entrepreneur leaders' class and his classmates asked him questions so that they could understand his idea clearly.
Below are the questions that were asked:
- How can one shirt fit all sizes?
- Is it one shirt that fits all sizes or several shirts in several sizes?
- What is the shirt made of?
- What is the goal with this shirt?
Yair did his best to answer all of the questions.
In doing so,he sketched an outline of the shirt as he saw it:
In doing so, he sketched an outline of the shirt as he saw it:
To move forward in developing the initiative, we planned with Rotem Eyal, an Israeli designer and owner of "Boo Designer Clothing." We visited her store to present the initiative to her and to hear her professional opinion.
We knew Rotem from Global Entrepreneur Week. She came in as a guest entrepreneur to Mordei HaGeta'ot school and shared with students her experience as a fashion entrepreneur.
We rode a minibus to the store on Shenkin Street in Tel-Aviv.
We met with Rotem and she told us how she built her business. In the beginning, Rotem sold only fashion accessories.
Within a year, Rotem realized she must add personally designed clothes for her collection to help her business succeed. She studied fashion for three years to accomplish that goal. While in school, she opened a clothing store with a focus on comfortable women's work attire.
Rotem explained the process of sewing clothes: Draw a model on a page, transfer the model to the correct body proportions, and then get the fabric cut. The students saw a template used to make pants.
The students also felt the different kinds of fabrics: Elastic, cloth, lattice.
Yair presented the "T-Shirt for Any Size" initiative to Rotem and his peers.
Rotem said that the idea sounded nice, interesting and absolutely doable. She advised Yair to check to see if there is a need for such a product. According to Rotem, the matter of fashion is quite important.
In response, students in the entrepreneurial leaders class asked: How can you know that what you design will sell?
Rotem's answer was that a combination of experience, intuition and orientation helps entrepreneurs know what will sell well.
The kids thanked Rotem for allowing them to visit and for giving them advice before leaving to wait for the minibus that took them back to school.
While waiting for the bus to come, Orit Barashi, Geffen's mom and owner of the Beresheet Bridal Studio, explained to students the difference between a casual clothing boutique and a bridal dress boutique.
At that point, Geffen and Shani joined Yair's initiative team and together they developed a shirt for all sizes.
They met with Orit Barashi at her studio in Ramat-Gan after she agreed to help style and sew the shirt. Together with Orit's help, the young entrepreneur leaders worked on the design, selected the fabric, and determined the way in which one can shrink or enlarge the sizes of the shirt.
After the young entrepreneurs met with Orit several times, a shirt for all sizes was designed and sewn. Specifically, a shirt that those who wear it can enlarge or shrink 4 sizes.
The size change can be completed by using hidden snap buttons along the sleeve and down the side of the shirt. Those hidden buttons can shrink or enlarge the shirt by 2 sizes.
In addition, those who wear the shirt can shrink or enlarge the shirt by two more sizes using a colorful and stylish zipper, running along the sleeve and down the side of the shirt.
Yair, Geffen, and Shani decided unanimously to call it HEN. Here are the reasons:
- HEN is the Hebrew word for beauty.
- The letters of HEN in Hebrew can be an acronym for the stretching shirt
- HEN is a unisex name, and the shirt is also unisex.
To market the shirt, the young entrepreneur defined the functions of the shirt:
- It saves the parents' money since the shirt grows with the kid.
- It saves room in the closet because people who wear it don't have to buy as many clothes.
- -It is reasonably priced for everyone - 60 to 70 Nis.
- It can be worn loose or tight.
The entrepreneurs had to check whether there was a need in the market for their shirt. For that purpose, the young entrepreneurs presented the shirt to school teachers and asked them survey questions. Every teacher, without exception, loved the idea. Some even offered to help fit and market the shirt for pregnant women whose body changes during pregnancy.
In these pictures, the entrepreneur students are surveying the teachers:
The students also presented the idea to the school principal, Ronni Shasha. Ronni loved the idea very much and suggested that the initiative turns into a business with the help of parents. Ronni also suggested that the students offer the product to clothing stores who could help market the shirt. The young entrepreneurs were thrilled with the level of support they had received.
The teachers represented the parents, who were to invest in the initiative, but the young entrepreneurs realized that the desired demographic was the students who are supposed to wear the shirt. This is why they presented the product to a representative group of their classmates and asked them whether they would purchase the t-shirt or not.
As you can see in the picture, almost all students voted FOR the initiative, meaning they were interested in buying the shirt.
Parallel to developing the shirt for any size initiative, a television program called The Initiative was aired, seeking young entrepreneurs. Given that, Yair, Geffen, and Shani made their way to the production offices and presented their initiative. They were invited to show up to the set, but because of a scheduling conflict, they were forced to give up the opportunity.
We should mention that the entrepreneurs of the Storage Table initiative were also invited to the production office to present their idea. Two schools who conduct the Entrepreneurship for Kids Program, one of which is the Yad-Mordechai school in Bat-Yam, won first place for developing silicone can tops. The second initiative of the Kaplan school in Petah-Tikva, where the students planned to develop a playground for people with disabilities, received backing on the air from the Petah-Tikva township. The township expressed their willingness to integrate the student's initiative into a designated parking lot benefiting those with disabilities.
This is a photo from the audition:
This is a photo from the segment:
This is an image from the production offices:
Young entrepreneur student's parents' summed up the process their kids had gone through like this:
"The kids earned a wonderful process as well as a result."
"We hope for new and exciting projects next year."
The kids all gained an interesting, challenging and very developing experience. Thank you for the support and encouragement you gave the kids throughout the process.
Here is a summary presentation of the T-Shirt for Any Size initiative:
Update from June, 26 2018:
When you talk about meaningful learning, entrepreneurship education is definitely the answer. Today we received further proof ot that:
Four years after participating in Entrenuership for Kids, Yair, who graduated seventh grade presented the T-shirt for Any Size initiative to his classmates, and told them all about the entrepreneurial process.
Good luck to Yair in the future. , Thanks for letting Galit Zamler be present at t the project HEN- "T-Shirt for Any Size" presentation.
In the pictures, Yair, as a seventh grader, presents the project:
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