A Third-Grader's Venture - A Shirt for Any Size By Galit Zamler
Executing the Shirt for any size initiative at the Mordei HaGeta'ot school in Ramat-Gan
Within the young entrepreneur leadership program at "Mordei HaGeta'ot" school in Ramat-Gan, students in grades 3-5 participated in the Entrepreneurship for Kids Program.
Students brought up initiative ideas and some of these ideas were executed.
One of the ideas was by a student, Yair, who offered to show a Shirt for any size.
The source of his idea was from the sci-fi movie Back to the Future, where the hero pushed a button enabling him to enlarge or shrink the size of his clothing.
Yair thought it was clever to create such a shirt as it would save parents money when buying clothes for their kids. As the child grows in size, so will his/her shirt.
Yair presented his idea before the entrepreneur leaders' class and they asked him questions to understand exactly what he meant.
The questions that were asked:
- How can one shirt fit all sizes?
- Is it one shirt with all sizes or several shirts in several sizes?
- What is the shirt made of?
- What is the goal with this shirt?
Yair did his best to answer:
Yair sketched on a page, an outline of the shirt as he saw it:
In order to move forward in developing the initiative, we planned with Rotem Eyal - An Israeli designer and owner of "boo designer clothing", a visit to her store to present to her the initiative and to hear her professional opinion.
We knew Rotem from the Global Entrepreneur Week, as she came in as a guest entrepreneur to the school and shared with the students her experience as a fashion entrepreneur.
We rode a minibus to the store on Shenkin Street in Tel-Aviv.
We met with Rotem and she told us how she built her business. In the beginning, Rotem sold only fashion accessories like the ones in the picture.
After a year, Rotem realized that in order for her business to succeed, she must add personally designed clothes for her collection. For that, she studied fashion for three years and during her studies, she opened a store with clothes she designed, with a focus on comfortable women's work attire.
Rotem explained the process of sewing clothes: You draw a model on a page, then transfer the model to the correct body proportions and then you get the fabric cut. The entrepreneur leaders saw a template for pants, as they used to be made.
The students felt the different kinds of fabrics: Elastic, cloth, lattice.
Yair presented the Shirt for any size initiative to Rotem and his peers.
Rotem said The idea sounds nice, interesting and absolutely doable, but we must check to see if there is a need for such a product. According to her, the matter of fashion is quite important.
As a response, the entrepreneurial leaders asked: How can you know that what you design will sell?
The Rotem's answer was that it is a combination of experience, intuition and orientation.
The kids thanked Rotem for the visit and her council and left to wait for the minibus that took them back to school.
While waiting for the bus to come, Orit Barashi, Geffen's mom and owner of the Beresheet bridal dress studio, explained to the students the difference between a casual clothing boutique and a bridal dress boutique.
At this point, Geffen and Shani joined Yair's initiative team and together they developed a shirt for all sizes.
They met with Orit Barashi at her Beresheet studio in Ramat-Gan, after Orit had agreed to help style and sew the shirt, and together with her help, they worked on the design, fabric and the way in which one can shrink or enlarge the sizes of the shirt.
After the young entrepreneurs met with Orit several times, a shirt for all sizes was designed and sewed- a shirt you can enlarge and shrink 4 sizes.
The size change is done using hidden snap buttons along the sleeve and down its side, which can shrink/enlarge 2 sizes.
In addition, you can shrink/enlarge the shirt by two more sizes using a colorful and stylish zipper, running along the sleeve and down its side.
Yair, Geffen and Shani decided unanimously to call it HEN. Here are the reasons:
- HEN is the Hebrew word for beauty.
- The letters of HEN in Hebrew can be an acronym for Stretching shirt
- HEN is a unisex name, and so is the shirt.
To market the shirt, the young entrepreneur defined the functions of the shirt:
- It saves the parents' money, since the shirt grows with the kid.
- It saves room in the closet, because you don't have to buy as many clothes.
- A reasonable price for everyone - 60 to 70 Nis.
- You can wear it loose and you can wear it tight.
Now the entrepreneurs had to check whether there was a need in the market for their shirt. For that purpose, the young entrepreneurs presented the shirt to the school teachers and ask them survey questions. Every teacher, without exception, loved the idea. Some even offered to help fit and market the shirt for pregnant women, whose body changes during pregnancy.
In these pictures, the entrepreneur students are surveying the teachers:
The students also presented the idea to the school principal, Ronni Shasha. Ronni loved the idea very much and suggested the initiative turn into a business with the help of the parents and they could then offer the product to clothing stores, who could help market the shirt. The young entrepreneurs were thrilled with the level of support they had received.
The teachers represented the parents, who were to invest in the initiative, but the young entrepreneurs realized that the real desired demographic was the students, who are supposed to wear the shirt. This is why they presented the product to a representative group of students and asked them whether they would purchase a product such as theirs.
As you can see in the picture, almost all students voted FOR the initiative - meaning they were interested in buying the shirt.
Parallel to developing the shirt for any size initiative, a television program called The Initiative was aired, seeking young entrepreneurs. And so Yair, Geffen and Shani made their way to the production offices and presented their initiative. They were invited to show up to the set, but because of a scheduling conflict, they were forced to give up the opportunity.
We shall mention that the entrepreneurs of the Storage Table initiative were also invited to the production office to present their idea and that two schools who conduct the Entrepreneurship for Kids Program, one of which is the "Yad-Mordechai" school in Bat-Yam, won first place for developing silicone can tops. The second initiative from the "Kaplan" school in Petah-Tikva, where the students planned a playground for disabled people, received backing on the air from the Petah-Tikva township, expressing their willingness to integrate the student's initiative into a designated parking, benefiting those with disabilities.
This is a photo from the audition:
And this is a photo from the segment:
This image from the production offices:
Young entrepreneur student's parents' summed the process their kids had gone through like this:
The kids earned a wonderful process as well as a result.
We hope for new and exciting projects next year.
The kids all gained an experience which was interesting, challenging and very developing for them. Thank you for the support and encouragement you gave the kids throughout.
Here is a summary presentation of the Shirt for any size initiative: