Creativity as the Basis for Entrepreneurship By Galit Zamler
Creativity as the basis for entrepreneurship. Thinking about the idea of the project is sometimes due to creativity, but creativity is also required in the implementation of the project, development, marketing, dealing with difficulties in the process, and more.
Creative thinking is a skill that can be learned, and education for creativity can take place within the school.
In general, creativity is a process of solving problems in an original way, through creative ideas/services/products/processes originating are created.
Thinking about solving problems encountered by the developer brings him many times to create a product/service that meets the need and address the problem.
Then, looking around, the ability to see an opportunity to create a problem, it is encouraging the establishment of enterprises.
The Entrepreneurship for Kids Program was also born in Israel from the desire to solve a problem: when the program started, the education for entrepreneurship was rarely found in primary Israeli schools, to encourage schools to adopt an attitude of entrepreneurship education and remove barriers to the adoption of the approach. The program has become a social- educational project that faces schools.
In the program, there is one subject that deals with solving problems creatively, since dealing and solving problems, encourages creative thinking, an out of the box and a comprehensive view of situations.
Some of the solutions will be used by the person himself and/or his immediate environment, but some of them can also help the community, and in these cases, the solution can be used for a new project.
An example of from resolving a personal problem - born an enterprise:
The eldest son of the Israeli couple Eleanor and Yishai was born weighing 2 kg in total.
When the parents wanted to purchase a carrier so they can walk him out, they found out that there is no suitable carrier for a baby that weighs so little.
The solution they found was: Carrying their baby in a makeshift cloth baby carrier, as do the African women.
Feedbacks from the environment and mothers of infants were so positive, that the couple decided their solution can also help other parents, and hence got the project: Simply Good.
Since the company was founded, it has expanded its product offering and expanded overseas to markets.
From the website: Simply Good.
An example of creative problem solving:
Here is a story with a moral - that is a story which we also present to the kids who participate in the Entrepreneurship for Kids Program, at a meeting on Creativity.
The story tells how an old man retired, reveals that the children were playing beneath his window disturbing his rest. He assumed that if he'd yell at them and expel them, it will not work successfully, and the noise won't stop.
The man thought how he would solve the problem in a different way. Eventually, he turned to the kids thanking them for playing beneath his window, and as he so enjoyed hearing their voices, he is willing to give each one a one NIS coin, provided that they will continue to play under his window.
And that's how the old man found himself paying the kids, one NIS coin every day for every week.
In the second week the old man turned to them again, but this time, he explained apologetically, that he doesn't have so much money and so from now on they will only get half a Shekel for each one.
The children did not like it, they get used to getting weighed every day, yet most of them continued to play.
A week later, the retired man turned to them again and told them that he was very apologetic, but half a shekel is also a lot of money for him, so from today, he would give them only 10 cents.
To that the children refused. They were angry and said that they are not willing to play under his window for such a paltry salary.
Thus, the old man has solved the problem and got quiet outside his window.
Technology nowadays makes us surrounded constantly with stimuli that compete for our attention.
Entrepreneurs who develop products or services want to make the target audience pay attention to them and thereby make him consume their product or service.
There is the option of investing large amounts of money in various marketing means directed to the target audience, but this money is not always available to entrepreneurs, and even if it is, it will also end, and the marketing and customers' recruitment mission is an ongoing one.
In order to succeed in this task, which has become complex and challenging over time, entrepreneurs must be creative in creating differentiation, uniqueness, that will differentiate their product/service, which will make people want to talk about it. As soon as you succeed in cracking this challenge, marketing becomes easier.
You may watch Seth Godin's TED talk on: "How to get your ideas to spread?"
Entrepreneur skills & entrepreneurship education