The Entrepreneur has Vision and Ability to Focus on the Target By Galit Zamler
Abraham Lincoln: "If we know first where we are, and where we are going, we will know better what to do and how to do it."
Why set a vision?
The importance of defining the vision can be learned from the bible. Proverbs chapter 29, verse 18 says: Without prophetic vision, people run wild.
The entrepreneur defines his purpose - a super goal.
Setting up the main goal is important to a project's success, because the vision serves as a beacon to guide the entrepreneur towards where to reach, and what would be considered as a success.
An entrepreneur, when starting a project, receives a lot of advice from those around them, and is presented with many different options- these can often distract him from his goals.
Everyone can define their purpose, and preferably more than one objective, when every vision is in a different area. For example: a family vision, professional goals, a social purpose, etc. Defining a vision gives meaning to our lives and helps us focus and achieve goals.
It is desirable that the vision will be significant, and both challenging and achievable, since a significant purpose precedes success.
Even companies define their own supreme goal. This determination is very important in motivating employees to realize this main goal, because the supreme ambition makes clear to everyone what the organization's aims and ambitions are.
Module No.3 in the Entrepreneurship for Kids Program is: Learning from the experience of others. In this module, the students learn about the meaning of the vision in the entrepreneurial process.
The vision preceded the establishment of the State of Israel - The establishment of the Jewish homeland, is one example that raised in this module to mark the importance of setting a meaningful goal.
Examples of visions of individuals and companies: :
Omri Caspi, the first Israel player in the N.B.A, said: I was dreamed on N.B.A since age zero. This dream served as a compass and Omri directed himself to make this dream come true.
In 1975, Bill Gates, the founder of Microsoft, defined the vision for his company: a computer in every office and every home. Today we accept this reality for granted, but in the past it was a utopian dream.
Wikipedia mission: To build the most accessible and comprehensive source of free knowledge in the world.
Wikipedia delivers free knowledge to people, by people, in hundreds of languages around our planet.
Jimmy Wales, the founder defined their vision: "Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That's what we're doing."
Watch Jimmy's lecture at Ted: The birth of Wikipedia
Google's vision statement:
Google's mission is to organize the world's information and make it universally accessible and useful.
Ikea's goal is to create a better everyday life for the many people. The company fulfills its vision by offering a wide range of well designed and useful furniture products at low prices so that as many people as possible can purchase them.
In the beginning, even before Twitter was actually founded, one of its founders defined his ambitions, which were actually the basis for the company's vision as defined below: "Someday every celebrity in the world's going to use this, and bands are going to use this to communicate to their friends."
Twitter's official vision statement was defined as follows: "Our mission: To give everyone the power to create and share ideas and information instantly, without barriers."
Realizing the vision despite the difficulties:
Sometimes it seems easy to set a goal, but a dream without the tireless activity to achieve it will remain a dream.
A mission is not defined as a vision if it is not significant, and being significant makes it inevitably hard to get - and here is the challenge that the entrepreneur faces.
Every entrepreneur has difficulties in the realization of the "big purpose". One of the differences between a failed entrepreneur and a successful entrepreneur is how much they are ready to continue dealing with the difficulties and not give up and despair.
Example of project fulfills the vision in spite of difficulties:
Arava Power Company goal: Arava Power Company aims to be the leading supplier of electricity from solar energy in Israel. Partnering with Kibbutzim and Moshavim, the company intends to produce 1000 megawatts of solar power by 2020.
On 5.6.2011 Kibbutz Ketura inaugurated the first solar field in Israel. Ostensibly, the construction of a solar field in Israel [sunny country] sounds as if a project is requested, but John Cohen, CEO of Arava Power, explained that as a pioneer in this field, it still faces many difficulties in the realization of the great ambition.
Yosef Abramowitz, when contemplating the project, said in an interview with Ma'ariv [25.12.2011]: At first, everyone told me that it is impossible. When someone said to me that it is impossible - it gives me courage, it gives me a challenge, it makes my eyes lightning.
Indeed, the difficulties in setting up the solar farm were and still are many and varied, but they are mostly bureaucratic: Approval from government agencies, endless meetings with the IEC, the process of issuing licenses and more.
Despite all that, the planning that began in late 2006 was carried out and in June 2011 they inaugurated the first solar field in Israel.
The ability to cope with the difficulties is what leads the entrepreneur to the long-awaited moment of inaugurating the place.
Entrepreneur skills & entrepreneurship education