An Entrepreneur Acts from the Desire Change a Given Situation By Galit Zamler
The desire to change is what drives the entrepreneur to work, to promote, and to overcome the difficulties.
Act as Opposed to Norm
The society in which we live and the education system, in particular, have been directing us from an early age not to go beyond the framework and obey the norm. But groundbreaking people, who have made a significant change in the world, are people who have chosen a different path.
This is usually an unacceptable path and therefore does not get support from the environment. These Breakthroughers are sometimes considered crazy and even unsuccessful.
Rob Siltanen has written a peom that particularly suites these people. It seems that entrepreneurs can certainly identify with its lyrics:
"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo.
"You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things.
"They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
The poem was part of Apple's commercial:
The Desire to Change a Given Situation
When an entrepreneur wants to change a given situation, he/she is expected to encounter objections from the environment. After everyone is used to something, it is difficult for them to accept changes, even if they are changes that benefit them or the environment.
The more extreme the change, the more powerful the criticisms, doubts, and objections will be.
Therefore, people who make significant changes in our world are people who are motivated by a vision, who believe in themselves and in their ability to make the change and are determined to do so.
Elon Musk, one of the most influential entrepreneurs of our times, is the driving force behind the groundbreaking projects PayPal, Tesla, SpaceX, and SolarCity, which he promotes out of a desire to change an existing situation.
PayPal's goal was to change the way people make payments online, so the process will be easy, fast, transparent and secure. Sounds simple, but at the beginning, people were skeptical about the idea, and beyond that, many cheaters tried and some even managed to trick and deceive the system, so the company had many expenses on the development and making the service reliable.
But it was the desire to change and the vision that helped the company and its employees overcome all the difficulties.
Read also about school students' visit to PayPal Israel.
Eilon Musk conceived the vision of the electric car in order to reduce the dependence on the use of oil that pollutes the air, thus contributing to improving the quality of life on Earth.
The vision of reducing the air pollution caused by the cars has accompanied Tesla from the beginning, and if initially it was powered by fast-charged lithium batteries, then, further along, Tesla decided to develop cars that would travel by solar energy through solar panels on the roof of the cars.
This is an innovative concept, which was considered unworkable in the industry and was even ridiculed for a long time. Indeed, the Tesla workers encountered many difficulties in realizing the vision of the electric car, but determination, perseverance, and faith in the vision led them to success.
The following is an excerpt from the book "Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future" by Ashlee Vance, demonstrating some of the difficulties with which Tesla has dealt with: "Blast by blast, the engineers learned a great deal about the inner workings of the batteries. They developed methods for arranging them in ways that would prevent fires spreading from one battery to the next and other techniques for stopping explosions altogether. Thousands of batteries exploded along the way, and the effort was worth it. It was still early days, for sure, but Tesla was on the verge of inventing battery technology that would set it apart from rivals for years to come and would become one of the company?s great advantages."
SpaceX's vision has been and is still to reduce space transportation costs and enable the colonization of Mars, thus to ensure the continued existence of humanity. The high costs of launching spaceships led Space X to develop discounted launch services through breakthrough innovation.
In fact, the company wanted to fundamentally change the way that spaceships are launched into space to significantly lower costs. After coping with many challenges, the company succeeded in building launchers that even can return to earth, and thus became the world's leading company providing space transportation services at prices that currently have no competitors.
In most cases, When it comes to fundamental change, the entrepreneurs encounter reactions of ridicule and distrust from the environment, and so did Elon Musk and SpaceX, they were considered a joke of the aeronautics industry for several years. But in the end, the company did what was considered unbelievable.
Watch this video demonstrating SpaceX's success:
SolarCity (was acquired by Tesla) wanted to change the way people and companies are offered to use solar energy, so it aims to provide all the necessary services to enable as many people as possible to use clean solar energy, including marketing, installation, and service.
In addition, the company made a change in the manner of electricity consumption through its technological ability to store electricity, which in the past was considered impossible.
Elon Musk got very excited with the idea of creating an interface that will connect the human brain with a computer, so that people would be able to telepathically communicate over a common network of neurons. This project is in its infancy and unsurprisingly, is getting a lot of skepticism amongst field experts.
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