Entrepreneurship for Kids™
By Galit Zamler
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Global Entrepreneurship Week 2012
By: Galit Zamler

Global Entrepreneurship Week 2012

GEW in Israel



Global Entrepreneurship Week 2012 was held in Israel in November 2012.

Young students marked Global Entrepreneurship Week 2012 at schools with the encouragement of the EFK program that fosters education for entrepreneurship. Each school decided how they would do it in their own way.

In all the schools, they presented a slideshow on Global Entrepreneurship Week to the students while explaining the purpose of the week, the activities that would take place during the week in Israel and abroad, and especially on the part of the students themselves during this week.

The EFK Program prepared in advance for this Global Entrepreneurship Week with a variety of activities throughout the country:



Global Entrepreneurship Week 2012 at the Brenner school in Givatayim

A select group of 4th graders who participated in the Entrepreneurship for Kids Program watched a slideshow on Global Entrepreneurship Week, and heard explanations about the week's purpose and its contribution to encouraging entrepreneurship.

Afterwards, the group had a second meeting as outlined in the program.

Brener school



Global Entrepreneurship Week 2012 at Amirim school in Binyamina


Hila Attias Almagor, the facilitator of the EFK Program at Amirim school in Binyamina, hosted the entrepreneur Shachar Attias during a weekly meeting that took place during GEW. Shachar talked with the students about his experience as an entrepreneur.

Shachar has 12 years of experience in online marketing, founded a startup called FansPitch.com which allows sports fans to provide online commentary for games broadcast on television while competing against a reporter/commentator who fans the opposing team.

Entrepreneur Shachar Attias



GEW 2012 at the Yad Mordechai School in Bat Yam

Global Entrepreneurship Week


Orly Maimon, the entrepreneurship coordinator at Yad Mordechai school, organized the celebration of Global Entrepreneurship Week with the help of the EFK Program.

This is the first time Yad Mordechai school is celebrating GEW, as it became a school that promotes innovative entrepreneurial thinking.

The school opened GEW with a ceremony, and during the week, the students show the slideshow that was prepared by the Entrepreneurship for Kids Program.



The school also invited guest entrepreneurs, some of them engaged the students in entrepreneurial activities, and others talked about their projects in a way that was suitable for the students' age and considering that this is the first year in which students are exposed to the issue of entrepreneurship.

This was the first year that the students were exposed to the topic of entrepreneurship.


The Entrepreneurs who visited Yad Mordechai School in Bat Yam:


Meir Shoef, Founder of Fat Meir's Kitchen

Meir Shoef



When Meir Shoef saw that there were children in Bat Yam who came to school without breakfast, he decided to open a kitchen to make sandwiches, and give them to students on their way to school. Over time, Meir understood that these children also don't have a hot meal waiting for them at home at the end of the day.

Thus, he began preparing lunches for the city's children. Students from Yad Mordechai school also enjoy Meir's social project, and so inviting him to speak was an obvious choice. Meir was happy to come to the school and speak about how he had the idea, what difficulties he had along the way, funding and his goals for the future.

In this photo, you can see a basket of sandwiches prepared in Fat Meir's Kitchen for the Yad Mordechai students.

A basket of sandwiches


Here is a short clip from Meir Shoef's lecture during Global Entrepreneurship Week 2012:


The Yad Mordechai school participates in the Design for Change program - a global program that encourages the creation of social change. In Israel, the program is sponsored by Mrs. Shari Arison.
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Yad Mordechai won first place among the schools with an agricultural farm project, and the students represented the school in India.

The crops from the farm project are donated to Fat Meir's kitchen as a token of appreciation and thanks for the sandwiches they receive every day.

Here is a video produced by the school and the Design for Change association, which talks about Meir's project, the students' Agricultural Farm project and the link between the two:



Galit Zamler, Entrepreneurship for Kids Developer

Fourth graders participated in an experiential encounter on the subject of teamwork, in order to learn about the importance of cooperation between the team members to achieve the desired results, and on the other hand the importance of preserving individual thought in the face of peer pressure.

Entrepreneurship for Kids

The students during a teamwork exercise



Noah, Founder of Tal Shel Tikva

The Tal Shel Tikva foundation was founded to help children with kidney disease spend their time in the hospital in comfort and with interesting things to do.

Drinking water is very important for the kidney function, and Noah created an interactive activity which taught all the children about the importance of drinking water.

Tal shel Tikva



Sharon Mualem, EVT Sports Project Co-founder

The EVT project allows people to take part in fitness training at home, during their free time, online.

Sharon Mualem came as a guest entrepreneur and told the children about where the idea originated from, the stages along the way to making the dream a reality, the difficulties of creating an online business when the entrepreneurs aren't programmers, and the ways to overcome difficulties.

EVT Sports Project



Global Entrepreneurship Week 2012 at the HaIrisim school in Karmiel

The HaIrisim school in Karmiel turned their celebration of GEW 2012 into a tradition, and do so through one of the EFK Program's modules.

This year, too, the week was marked, thanks to the entrepreneurial teacher, Ronni Shtekler, who developed a method for teaching English to Israeli students with language-learning challenges- Learn English and Remember.

Language-learning challenges


Ronni told the sixth graders about the GEW and shared them with her experience as an entrepreneur.

Together, and in light of a question raised by the students, they discussed how this week encourages educating entrepreneurship in Israel and abroad.

Later on, Ronni taught the students about Intelligent consumerism, a lesson that was prepared especially as per her request by the Entrepreneurship for Kids Program

GEW 2012 at the Kaplan School in Petah Tikva


The Kaplan school in Petah Tikva celebrated its third Global Entrepreneurship Week in cooperation with the Entrepreneurship for Kids Program.

The school held a ceremony to open the week and invited entrepreneurs to share their experience with the students.

Global Entrepreneurship Week Kaplan school


In this clip, you can see a bit of what went on during GEW 2012 at the Kaplan school, including a focus on entrepreneurial education in the school's daily life.


The entrepreneurs who lectured in partnership with the EFK Program are:


Galit Zamler, Entrepreneurship for Kids Program founder

5th graders participated in an activity about teamwork and the influence of the group on the individual, in order to learn about the importance of teamwork to achieve the desired goals and the importance of individual thought in the face of peer pressure.

 Entrepreneurship for Kids Program



Ayala Geron, Board Game Creator

Ayala's children studied at the Kaplan school, and she has been a guest lecturer there during GEW for several years. During this week Ayala the tells students about the board games she created, and her work as a social entrepreneur.

The first game developed by Ayala and released to the market was a box game named Elephant and Cat on a Trail Adventure, and later, the box game called The Web. Both were taken up by Foxmind, which sells them in Israel and abroad.

a game developed by Ayala Geron




Dana Eliyahu, the founder of Gam Ani Tut

Dana told 6th-grade students about when she lived in England, she had the idea for Gam Ani Tut. The project connects businesses and non-profit organizations operating in Ramat Hasharon.

Both sides benefit: the businesses get exposure and more income, and the nonprofit organizations get donations that help them continue to act for the benefit of society.

Dana told the students about the process of starting a project, the challenges, marketing, and her aspirations to replicate the project to other cities.

Gam Ani Tut

Global Entrepreneurship Week 2012 at the Mordei HaGeta'ot School in Ramat Gan


The Mordei HaGeta'ot school in Ramat Gan educates for leadership, entrepreneurship, and business management. This year, the school celebrated the GEW for the first time with a variety of events, all led by Ronni Shasha, the school's principal, and her deputy Sara Bachar.

The school opened the week with a school-wide ceremony and watched a show by other students about entrepreneurship.

Then the students got to learn about the electric car project. Sagi Shahar is the collaboration manager of Better Place and he told the students how to turn an idea into reality, and how they do so at Better Place.

Electric car project.


Sagi is also a social entrepreneur and a few months ago, he founded an association that encourages people who have finished their undergraduate studies to work in social work that helps them and their community. The reward is professional, managerial, creating a network of contacts, etc.

During the week, in two concentrated days, entrepreneurs from various fields visited the school and told 5th-8th-grade students about their projects and the processes they went through, from the first idea to successful completion.

In addition, the school made a booklet with an explanation about the GEW, a statement from the principal, and introductions to the entrepreneurs that the students met during the week.



Three 5th grade classes at Mordei HaGeta'ot heard lectures from the following entrepreneurs:

Lior Lapid - Or Lahinuch Association Founder

Or Lahinuch


The Or Lahinuch Association promotes excellence and volunteering as a way of life in children and teens, with a focus on the social and geographical periphery.

Lior Lapid told the children how he established the association when he was sixteen, following his personal story, and then for 7 years he developed the organization's activities voluntarily, and after a break of a year and a half during which he was abroad, he returned to manage the association full-time.

The association is based on a volunteer network of educators and social workers as well as students who receive scholarships for their work with the association.



Michael Levkovitz Sir Lechet Founder

Sir Lechet


Michael worked as a manager of new products in large Israeli companies that develop and create products for international markets, and he initiates and creates the original products within the company he founded - Tea and Lemon Ltd.

The first product he developed and sold named Sir Lechet. The product meets the needs of children and their parents for accessible bathrooms, ready and clean when they are away from home.

Sir Lechet won a design award, was presented in the Design Museum and is sold in dozens of stores around Israel.

Michael talked about the process of creating and initiating the project. The fun and the difficulties, the possibilities and the challenges and challenges from concept to product on the store shelves.



Dana Eliyahu Gam Ani Tut founder

Dana Eliyahu founded her project Gam Ani Tut after identifying an associations' need for donations and business' need to get exposure and expand their sales.

The project connects businesses to workers' associations in Ramat Hasharon and both sides benefit. Dana told the students how she had the idea while living in England.

She spoke about the process of starting a project, the challenges, marketing and about her goal to spread the project to other cities.

Gam Ani Tut



Three sixth grade classes listened to lectures by the following entrepreneurs:



Ayala Geron, Board Game Developer

Ayala works in High Teach and loves creating board games. She's developed two games that were taken up and sold by Foxmind, one of which, Elephant and Cat on a trail adventure, gained international success.

The second game, which was released in 2011, is called The Web.

Ayala told about the process of developing a game box, the difficulty in marketing them, and the success.

Ayala is one of the Entrepreneurship for Kids Program's most veteran lecturers, and during her meetings with children, she also tells about her social work helping elderly people living in a nursing home in Petah Tikva, and about a story that she wrote.

The story was published by Matah and is especially adapted for mentally disabled people aged 15-20.

A board games The Web



Three 7th grade classes heard lectures from the following entrepreneurs:



Zur Taub - Agora Website Founder

Zur had the idea to make a website with a platform to offer and get unneeded items when he worked in a clothing company's warehouse.

In his position, he was responsible for clothing shipments arriving on plastic hangers and transferring them to wooden ones before they arrived in stores. Every day he collected many plastic hangers.

The hangers were thrown away and added to the gathering environmental pollutants, while Zur thought that someone, somewhere would be happy to receive them.

After trying to sell the hangers without success, Zur decided to establish the Agora website where people offer for free items they no longer need, and others get items they need for free.

- Agora Website



Hava Levi, Bereshit Natural Cosmetics Founder

Hava worked as an information systems analyst for many years. When she felt like she needed a change, she studied herbal medicine.

At first, she concocted and compiled natural ointments which she developed at home, according to the needs of her family and her immediate surroundings.

When she saw that the ointments were useful, and the users were happy, Hava decided to start a business, called BeReshit, and today she creates and sells a number of self-made products.

Bereshit Natural Cosmetics



Tamir Schwartz - Father of a Student and Entrepreneur

Tamir's daughter is in the 1st grade. He worked 3 years on a project born out of the real estate crisis in 2008.

The project was an online forum for international real estate investments.

The project ended due to difficulties in fundraising.

Tamir quickly continued on to the next project, and today he is the CEO of a new startup with two patents.

Tamir told the students about turning a difficulty (the real estate crisis) into an opportunity (an online forum), his lessons from finishing a project, and how to continue on to the next one.

Real estate project


In this clip - Tamir's lecture to the young students:



Three 8th grade classes heard lectures from the following entrepreneurs:

Doron Marco, Serial Entrepreneur

Since he was a child, Doron loved to dance and dedicated all of his time to dance. He was even a member of the Bat Sheva band, but when he was 21, he was injured and had to stop dancing and reinvent himself.

Doron told the students about the process he had undergone, about his first project: A self-lighting cigarette. He also talked about his first negotiation, the creativity that helped him as an entrepreneur, and more.

Today, Doron is the CEO of White Innovation, which he founded. The successful company is based upon finding creative solutions to factories' difficulties, and their business model is: Share the profit from these solutions.

Doron is one of the few Israelis invited to speak at TED.

White Innovation



Ran Ne'eman- Father of a Student and Entrepreneur

Ran's son is a 2nd grader at Mordei HaGeta'ot and he told the students about Accells, the project he founded with a team of entrepreneurs, about the process of starting a project, the steps he needed to take, and more.

The start-up provides cell phones security measures to access sites and organizations. The project aims to replace the username and password used today and make the identification process more reliable and simpler.

Here is a short clip from Ran's lecture to 8th graders:



Gilad Polak, Co-CEO at Audio Didact

Gilad and his partner founded a number of projects: an online project to turn information into knowledge, and creating information products with help from experts in several fields. In the same area, they created the project, LeHachechim BaPkakim (Get smarter in traffic jams).

Gilad spoke about how he came up with his project (from a personal need), working with a business partner, ways for collaborations and his goals for the future.

 turn information into knowledge


Here is a short clip from Gilad Polak's lecture:


Click to read about events on other GEWs:

Global Entrepreneurship Week 2018

Global Entrepreneurship Week 2017

Global Entrepreneurship Week 2016

Global Entrepreneurship Week 2015

Global Entrepreneurship Week 2014

Global Entrepreneurship Week 2013

Global Entrepreneurship Week 2011

Global Entrepreneurship Week 2010